hi there Welcome to the Cinch® Inch Loss Plan. Your “lite” at the end of the tunnel. Making a commitment to achieve a healthy weight is one of the best decisions you can make, so congratulations. Here it’s a “cinch”: You’ll be losing inches. Feeling lighter and more energetic. Able to zip smaller jeans in a single bound. Cinch is not another diet. It’s a way to lighten up. As far as we’re concerned, a diet is just “die” with a T on the end. Cinch is different. And there’s smart thinking behind the Cinch Plan. Exclusive Cinch products are Powered by Leucine™, which helps you maintain lean muscle while you lose inches. People who have tried Cinch haven’t only lost inches, they’ve also kept up their energy and kept down their stomach grumbling.† Because this plan’s designed to work in real life. Perfection isn’t necessary. Just desire. Hey, we’re scientists and doctors. But first and foremost, we’re human. † Based on the results of a preliminary study.