Design Solutions - Fall 2008 - (Page 24) M. Penner Retail Store ▲ At the reAr of the store is the made-to-measure area with direct access to the fitting area. Fixed hanging is placed around the perimeter walls. Wonderful Wood Red Oak was the only wood used in the design to satisfy the need for a light, contemporary look and to maximize the available light in the store. Architectural woodwork items custom made for the project include oversized wall panels, display fixtures, store fixtures, layout tables, checkout counter and wood base throughout the space. Early in the design process, explains Evans, the need for a wood that was lighter and more contemporary also coincided with a requirement that the wood be reflective to maximize the available light. “We also wanted a wood that has a pronounced grain and we found the best combination in a white-washed finish on Red Oak.” Red Oak is used in both solids and veneer. Thick alabaster panels are used to hide the fluorescent lighting. These 24 DESIGN SOLUTIONS valances with aluminum frames were also manufactured by Imperial Mill, adds Albert Kollaja. noteWorthy Items There are several items produced by the woodworking firm that are both intricate and noteworthy, says Evans. One of these is the cash-wrap desk which has internally illuminated glass cases for accessory and jewelry display. The desk also has a complicated set of internal requirements to support the day-to-day business of the store, including housing the computer system that operates the two point-of-sale stations, as well as specially designed slots and bins for bags, gift boxes and garment bags. The shirt display wall is a complex piece of built-in millwork with adjustable shelves for the display of dress shirts with storage drawers below. The drawers have glass tops that allow the items in the drawers to be seen from above. The glass tops also provide additional display space. The rolling floor display fixtures are also complex with their wood frames, glass tops and recessed standards that allow for provision of both hanging bars and shelves. o r g a n I z e d s pa c e Design objectives are achieved by organization of the space around a central loop of circulation that progresses through all the store’s loosely organized departments. The front of the store is for sportswear, accessories and the women’s boutique. In the rear are the clothing department and the made-to-measure area with direct access to the fitting area. I Fall 2008
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