Executive Decision - March/April 2008 - (Page 2)

vol. 4, no. 2 march/april 2008 ® contents INFORM EMPOWER EXECUTE ® 30 20 management FLYING HIGH FOR LONG-TERM RESULTS Executives need to keep their team focused by cutting out any information that isn’t important to the project or mission. 49 leadership EXECUTIVE REPUTATION MANAGEMENT Obviously, corporate mavens have always tried to manage their public personae, but the pervasiveness of the Internet has made the task much harder. 55 economic profile CALIFORNIA GOLD RUSH California’s economy continues to grow in spite of the current housing downturn and the state continues to enjoy overall job growth. cover story in whom do we trust? THE MOVEMENT FOR GREATER ACCOUNTABILITY & DISCLOSURE Reforms in the aftermath of the highly publicized gut-wrenching corporate abuses have finally taken hold in corporate America and have led to a new phase based on transparency, disclosure and pay for performance. 26 strategies SOVEREIGN WEALTH FUNDS Sovereign wealth funds are seen by most companies as welcome sources of investment in an economy that needs money in order to ward off the ill effects of a likely recession. features 37 finance/legal THE NEW BOYCOTT MODEL A new boycott model is springing up, one that not only focuses on the individual consumer but businesses themselves. Read why the Canadian seafood boycott is a prime example. 68 marketing EFFECTIVELY USING MARKET RESEARCH Market research is a powerful tool that can uncover information that can directly impact the bottom line but needs to be properly managed. WARNING: GRAPHIC IMAGES 44 technology EMBRACING RISK While CIOs may face a greater set of risks than ever before, there is also a greater opportunity in store for those ready to seize it. 2 EXECUTIVE DECISION I execdecision.com http://execdecision.com

Table of Contents Feed for the Digital Edition of Executive Decision - March/April 2008

Executive Decision - March/April 2008 Contents Index of Advertisers Contributing Editors From the Editor's Desk Publisher's Note You Be the Judge - Unionization Thought Leader - Pitney Bowes Management - Flying High for Long-Term Results Strategies - Sovereign Wealth Funds Cover Story - In Whom Do We Trust? The Movement for Greater Accountability & Disclosure Finance/Legal - The New Boycott Model Green At Work - Transforming for Sustainability Technology - Embracing Risk Leadership - Executive Reputation Management The Global Village - China Moves to Curb Prices Economic Profile - California Gold Rush Transformations - I Can See Clearly Now, The Brain Is Gone Marketing - Effectively Using Market Research The Bottom Line - Brands: A Shrinking Advantage or Shifting Advantage? Pulse - Pandemic: Not If But When SPECIAL SECTION - Living On the Green: Luxury Golf Destinations

Executive Decision - March/April 2008

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