Executive Decision - March/April 2008 - (Page 4)

departments 14 you be the judge The U.S. Supreme Court is expected to soon rule on a California law that keeps employers from using state funds for influencing employees on unionization. Given the current debate, what are the right ways for employers to cope with unions? contents SPECIAL SECTION executive living 74 UNIONIZATION 18 thought leader PITNEY BOWES Murray D. Martin shares his insights and pivotal thoughts on leadership, change and what his biggest challenges are as president and CEO of an 87-yearold company that continues to redefine itself. 77 living on the green LUXURY GOLF DESTINATIONS Combining your love of the game and your penchant for opulent living is a hole in one at these luxury golf destinations. 41 green at work TRANSFORMING FOR SUSTAINABILITY It seems that no matter how we get our news these days, debates on global warming, pollution, energy and waste have spilled over into everyday life— and Corporate America is no exception. the bottom line BRANDS: A SHRINKING ADV ANTAGE OR SHIFTING ADVANTAGE? If consumers have more of a role in determining the relevance and meaning of the brands that they love, does the fundamental importance of these brands as repositories of perceived value go away? 52 the global village CHINA MOVES TO CURB PRICES Barbara Morris goes around the world and reports on foreign investment in U.S. assets, China’s moves to curb prices and more. 54 pulse PANDEMIC: NOT IF BUT WHEN The U.S. Department of Health and Human Services (HHS) and other leading public health experts all agree that it is not a question of if a pandemic will occur, but when it will occur. Businesses need to prepare now. IN EVERY ISSUE index of advertisers 6 contributing editors 8 from the editor’s desk 10 publisher’s note 12 66 transformations I CAN SEE CLEARLY NOW THE BRAIN IS GONE , Before you pay a high price for your next executive development/placement assessment, think twice, as they may be testing for too much brain in you. the global village 4 EXECUTIVE DECISION I execdecision.com http://execdecision.com

Table of Contents Feed for the Digital Edition of Executive Decision - March/April 2008

Executive Decision - March/April 2008 Contents Index of Advertisers Contributing Editors From the Editor's Desk Publisher's Note You Be the Judge - Unionization Thought Leader - Pitney Bowes Management - Flying High for Long-Term Results Strategies - Sovereign Wealth Funds Cover Story - In Whom Do We Trust? The Movement for Greater Accountability & Disclosure Finance/Legal - The New Boycott Model Green At Work - Transforming for Sustainability Technology - Embracing Risk Leadership - Executive Reputation Management The Global Village - China Moves to Curb Prices Economic Profile - California Gold Rush Transformations - I Can See Clearly Now, The Brain Is Gone Marketing - Effectively Using Market Research The Bottom Line - Brands: A Shrinking Advantage or Shifting Advantage? Pulse - Pandemic: Not If But When SPECIAL SECTION - Living On the Green: Luxury Golf Destinations

Executive Decision - March/April 2008

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