Executive Decision - March/April 2008 - (Page 8)

contributing editors Marketing guru JENNIFER BRENNER ANDRADE reveals how to effectively use market research and discovers the best practices to uncover information that can directly impact the bottom line. See “Effectively Using Market Research” on page 68. Andrade has led the corporate marketing and communications divisions of a market leading software firm for over four years. With more than 30 years of experience covering the fields of commercial real estate and construction, DAVID S. CHARTOCK explores the benefits of doing business in California and how the state’s economy continues to grow in spite of the current housing downturn. Chartock, a 13-time award-winning journalist, reveals the plethora of economic advantages and tax incentives The Golden State has to offer. See “California Gold Rush” on page 55. STEVE BERGSMAN has been a financial journalist and travel writer for 15 years. His news stories have appeared in over 100 newspapers, magazines, newsletters and wire services around the globe. In this issue, Bergsman takes on the rising topic of executive reputation management, shedding light on why this is an entirely separate PR discipline (see page 49) and how the Internet has made managing public opinion a lot more complicated, intransigent and global. With more than 15 years of experience as a journalist covering business and finance, KATHLEEN J. KILEY covers the topic of managing for the long haul (“Flying High for Long-Term Results,” page 20) and why executives need to keep their team focused by cutting out any information that isn’t important to the project or mission. ED SILVERSTEIN tackles the increasingly important subject of sovereign funds (see “Big U.S. Corporations Get Billions” on page 26) as most companies welcome these sources of investment in an economy that needs money in order to ward off the ill effects of a likely recession. Silverstein, an award-winning journalist who’s covered politics, economics, business, real estate and the court system for many years, reveals some key strategies to consider. XD 8 EXECUTIVE DECISION I execdecision.com http://execdecision.com

Table of Contents Feed for the Digital Edition of Executive Decision - March/April 2008

Executive Decision - March/April 2008 Contents Index of Advertisers Contributing Editors From the Editor's Desk Publisher's Note You Be the Judge - Unionization Thought Leader - Pitney Bowes Management - Flying High for Long-Term Results Strategies - Sovereign Wealth Funds Cover Story - In Whom Do We Trust? The Movement for Greater Accountability & Disclosure Finance/Legal - The New Boycott Model Green At Work - Transforming for Sustainability Technology - Embracing Risk Leadership - Executive Reputation Management The Global Village - China Moves to Curb Prices Economic Profile - California Gold Rush Transformations - I Can See Clearly Now, The Brain Is Gone Marketing - Effectively Using Market Research The Bottom Line - Brands: A Shrinking Advantage or Shifting Advantage? Pulse - Pandemic: Not If But When SPECIAL SECTION - Living On the Green: Luxury Golf Destinations

Executive Decision - March/April 2008

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