Marketing Times - March/April 2008 - (Page 13) engaged in conversation with another person, you can create a lasting and positive impact by adding a single nonverbal component to a simple verbal statement. Here’s how to do it: When you meet someone and they tell you their name, find a way to repeat that name later in the conversation. And as you do, anchor the positive emotion (which your use of their name evokes) by touching the person lightly on the forearm. The impact of this brief touch comes from the fact that you have aroused positive feelings in an individual by remembering and using his name, and as you touch his arm, those positive emotions get linked (or anchored) to your touch. Then at subsequent meetings you can reactivate that initial favorable impression by once again lightly touching your acquaintance’s arm. Every encounter, from conferences to meetings to training sessions to business lunches, presents an opportunity to meet people, network, and expand your professional contacts by making a positive first impression. You’ve got just seven seconds - but if you handle it well, seven seconds are all you need! ABOUT THE AUTHOR: Carol Kinsey Goman, Ph.D., is an executive coach, author and keynote speaker who addresses association, government, and business audiences around the world. Her latest book and program topic is THE NONVERBAL ADVANTAGE - Secrets and Science of Body Language at Work. For more information, contact Carol by phone: 510-526-1727, email: CGoman@ CKG.com, or through her websites: www.CKG.com and www. NonverbalAdvantage.com. Carol Kinsey Goman, Ph.D. Kinsey Consulting Services Carol coaches executives and delivers keynote speeches and seminars to association and business audiences around the world. She can be reached by phone: +1-510-526-1727, email: CGoman@CKG.com, or through her website: www. CKG.com. Author of ten books, including: * The Nonverbal Advantage: Secrets and Science of Body Language at Work * This Isn’t the Company I Joined -- How to Lead in a Business Turned Upside Down * Ghost Story: A Modern Business Fable * Creativity in Business * Change-Busting: 50 Ways to Sabotage Organizational Change * Adapting to Change: Making it Work for You * The Human Side of High-Tech 3 marketingtimes http://www.CKG.com http://www.NonverbalAdvantage.com http://www.NonverbalAdvantage.com http://www.CKG.com http://www.CKG.com http://www.smei.org http://www.smei.org
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