Marketing Times - March/April 2008 - (Page 3) CONTENTS COVER 6 Social Media for Marketing Hype, Hope or Happening? Social Media and its implications for marketing are a hot topic. Is it really happening or is it all hype? 9 FEATURES World claSS SaleS: a coMpetitive advantage in coMModitized global econoMy Globalization and commoditization are diminishing the strength of organizations who rely on product differentiation or price leadership as the means of achieving competitive advantage 2 6 8 2 tHe Seven Second advantage Gaining the advantage with your first impression. Minding tHe gap How to get older and younger people working together fearleSS proSpecting in a cHanging econoMy Going beyond your fears to focus on the customer. receSSion Survival guide for buSineSS Need we say more? DEPARTMENTS 4 8 4 cHairMan’S report preSident’S MeSSage branding tipS Selling SkillS
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