Marketing Times - March/April 2008 - (Page 7) way to engage your audience and Louis states that a business blog can get you more business than your corporate website. Sam Richter, SBR Worldwide The use of Linkedin (www.linkedin.com) is very effective in gaining visibility in the marketplace. Sam has used Linkedin to solicit online reviews, build an advocate base and for the promotion of his new book “Take the Cold out of Cold Calling”. Steve Borcsh, Marketing Directions, Inc. Steve is also the author of www.iconnectdots.com, a blog about human interaction and technology. Steve believes that giving value away to those in the participation culture will get you a return and is table-stakes to be in the social media game. Bob Brin, Director, Padilla Speer Beardsley Creative & Interactive Services Social media is a climate change -- massive, unpredictable, and moving and the conversation will go on with or without you. Robert Duncan, Director, BCIT Applied Research Liaison Office Rob has effectively used LinkedIn as a tool to connect with individuals who can help him with his work at the BCIT Applied Research office. A LinkedIn “power user” with over 800 front line connections, Rob has demonstrated the power of this social media tool through his skillful profile development which includes scores of recommendations from other Linkedin contacts. Justin Kestelyn, Senior Director, Oracle Technology Network and Developer Programs Web 2.0 is not about technology – it is about people. Justin stresses the need for transparency and the respect for privacy when interacting with people through Web 2.0 technology. James Wells, Research Associate, BCIT Applied Research Liaison Office Building trust is the key to successful online relationship building. Mirroring offline transactions, successful online relationship building interaction is developed through credible and authenticated interaction. 7 7 marketingtimes marketingtimes http://www.linkedin.com http://www.iconnectdots.com http://www.linkedin.com http://www.plaxo.com http://www.facebook.com http://www.smei.org http://www.smei.org http://www.certificationplace.org http://www.leaderpost.org http://www.smei.org
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