Marketing Times - December 2007/January 2008 - (Page 3) CONTENTS December 2007/January 2008 COVER 6 An interview with dAvid neelemAn founder & chAirmAn of jetblue Airlines David Neeleman was inducted into the SMEI Academy of Achievement Hall of Fame in September 2007. We caught up with him in Boston in November and gained some insights into his success. 9 FEATURES integrAted mArketing in the digitAl economy Marketing messages need to be precisely aligned to the nuances of each channel. ProfessionAl certificAtion clAss of 2007 Page 10 Certified Marketing Executives Page 16 Certified Sales Executives Page 20 SMEI Certified Professional Salespersons 2 8 smei And Puerto rico AffiliAte PArtner for certificAtion success why All stAr teAms fAil Four key strategies to get everyone to play nice in the sandbox DEPARTMENTS 4 8 4 chAirmAn’s rePort President’s messAge selling skills mArketing tiPs
Table of Contents Feed for the Digital Edition of Marketing Times - December 2007/January 2008 SMEI Certified Professional Salesperson Certified Sales Executives Certified Marketing Executives Marketing Times - December 2007/January 2008 Contents Chairman's Report An Interview with David Neeleman Founder & Chairman of Jetblue Airlines President's Message Integrated Marketing in the Digital Economy Professional Certification Class of 2007 Marketing Tips SMEI and Puerto Rico Affiliate Partner for Certification Success Selling Skills Why all Star Teams Fail Marketing Times - December 2007/January 2008 Marketing Times - December 2007/January 2008 - Marketing Times - December 2007/January 2008 (Page 1) Marketing Times - December 2007/January 2008 - Marketing Times - December 2007/January 2008 (Page 2) Marketing Times - December 2007/January 2008 - Contents (Page 3) Marketing Times - December 2007/January 2008 - Chairman's Report (Page 4) Marketing Times - December 2007/January 2008 - Chairman's Report (Page 5) Marketing Times - December 2007/January 2008 - An Interview with David Neeleman Founder & Chairman of Jetblue Airlines (Page 6) Marketing Times - December 2007/January 2008 - An Interview with David Neeleman Founder & Chairman of Jetblue Airlines (Page 7) Marketing Times - December 2007/January 2008 - President's Message (Page 8) Marketing Times - December 2007/January 2008 - Integrated Marketing in the Digital Economy (Page 9) Marketing Times - December 2007/January 2008 - Professional Certification Class of 2007 (Page 10) Marketing Times - December 2007/January 2008 - Marketing Tips (Page 11) Marketing Times - December 2007/January 2008 - SMEI and Puerto Rico Affiliate Partner for Certification Success (Page 12) Marketing Times - December 2007/January 2008 - SMEI and Puerto Rico Affiliate Partner for Certification Success (Page 13) Marketing Times - December 2007/January 2008 - Selling Skills (Page 14) Marketing Times - December 2007/January 2008 - Selling Skills (Page 15) Marketing Times - December 2007/January 2008 - Certified Sales Executives (Page 16) Marketing Times - December 2007/January 2008 - Certified Sales Executives (Page 17) Marketing Times - December 2007/January 2008 - Why all Star Teams Fail (Page 18) Marketing Times - December 2007/January 2008 - Why all Star Teams Fail (Page 19) Marketing Times - December 2007/January 2008 - SMEI Certified Professional Salesperson (Page 20) Marketing Times - December 2007/January 2008 - SMEI Certified Professional Salesperson (Page 21)
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