Marketing Times - December 2007/January 2008 - (Page 4)

marketingtimes Official magazine of smei officers And directors 2007 - 2008 officers Nathalie Roemer, CME – Chair Debra Wayt, CME – Chair-Elect Bernard O’Donnell, CSE - Immediate Past Chair Willis Turner CAE, CSE – President & CEO senior vice chAirs Gregg Frederick, CSE – Youth Support Jeffery Jackson, CSE – e-Chapter Jim Bruhn, CSE – Membership Peter Pollak, CME – Affiliate Relations Rick McLaughlin, CME CSE – Certification directors Angela Long, CME Colleen Francis Gerard Edwards, CME CSE - Education Kristie Fairley Mary Tricaso, CSE Pauline O’Malley, CSE Wayne Richie Jack Criswell, CSE – Chairman Emeritus Don Covington, Jr., CSE – Director Emeritus smei foundAtion for mArketing educAtion Bernard O’Donnell, CSE – Chair Marketing Times is published quarterly by Sales & Marketing Executives International, Inc. (SMEI). society of certified mArketing & sAles ProfessionAls Melissa Medley, CME – Chair smei PO Box 1390 Sumas, WA 98295-1390 USA T 312-893-0751 F 604-855-0165 admin@smei.org www.smei.org Willis Turner CAE, CSE – Executive Editor Tiffany Turner – Design & Layout Copyright Sales & Marketing Executives International, Inc. Subscription Rates: 4 issues/year USA: $35.00 Canada: $45.00 All other countries/territories: $95.00 The statements and opinions expressed in this magazine are not necessarily those of SMEI. Cover: BetaBlue, JetBlue’s first aircraft equipped with an onboard wireless network, at San Francisco International Airport after its maiden voyage from New York. JetBlue is the first U.S. airline to offer email and messaging capabilities. chairman’sreport nAthAlie roemer, cme nathalie.roemer@smei.org In today’s world, the way we connect with each other using technology is unlimited. The New World is full of buzz words like “social media” where content is transmitted and received through blogs, podcasts, RSS feeds so that information is readily available at our fingertips anytime. Words like “google” and “wiki” have crept into the English language and are freely used in place of a verb or a noun. When looking for information on a topic, one can simply “google it”, or enter a “wikipedia” to find that knowledge. The new social media in forms of websites such as Facebook and YouTube enable speedy mass distribution of information at no cost. Organizations like SMEI must embrace and adopt current technology to serve our membership as effectively as possible. Webinars have been used successfully in our programs to share and disseminate information across our network with no geographical boundaries. The international board has a “wikispace” where we can access board information and resources. The future smei.org website will have RSS capability and SMEI will continue to participate in the blogosphere. In our technology savvy world, these means of communicating to our members will continue to be important as we expand internationally. Given the many different time zones and our geographic diversity, it is imperative that our organization uses technology to enhance our communication worldwide. However, despite the technological advances, we must never forget the importance of face-to-face interaction. The annual international conference has always been a key event for SMEI. While it serves many purposes, such as providing a forum for the exchange of ideas, peer-to-peer learning, education from thought-leaders, the most impact this event has is to allow members to connect at a personal level and have fun. For the coming year, I hope you, as members will participate in the events planned by the international board, and in programs offered by your local affiliate. The strength of SMEI relies on the participation of our membership. While our organization continues to embrace technology and the new social media, we must remember the importance of good old fashioned face-to-face interaction. We are after all, human. Next Issue March 2008 Book your ad by Feb 15th. Call 1-800-999-1414 ext 202 4 marketingtimes http://www.smei.org http://www.smei.org

Table of Contents Feed for the Digital Edition of Marketing Times - December 2007/January 2008

SMEI Certified Professional Salesperson Certified Sales Executives Certified Marketing Executives Marketing Times - December 2007/January 2008 Contents Chairman's Report An Interview with David Neeleman Founder & Chairman of Jetblue Airlines President's Message Integrated Marketing in the Digital Economy Professional Certification Class of 2007 Marketing Tips SMEI and Puerto Rico Affiliate Partner for Certification Success Selling Skills Why all Star Teams Fail

Marketing Times - December 2007/January 2008

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