Marketing Times - December 2007/January 2008 - (Page 6)

An interview with jetblue founder dAvid neelemAn Willis Turner, CAE, CSE Photos: (Andrew Miller) Top: SMEI Academy of Achievement Pinnacle Award. Center: Willis Turner, President & CEO, SMEI; David Neeleman; Lisa Dennis, President, SMEI Boston Bottom: David Neeleman Resource: www.academyofachievement.org David Neeleman was inducted into the SMEI Academy of Achievement Hall of Fame on September 21, 2007. We recently caught up with Mr. Neeleman at an event hosted by SMEI Boston on November 15, 2007 at the Hotel Marlowe in Cambridge, MA. David Neeleman founded JetBlue as Chief Executive Officer in 1998 and served in that role through May 2007. He currently serves as JetBlue’s Chairman of the Board, a position he has held since 2002, and is focused on developing the airline’s long-term vision and strategy. David’s career in the airline industry began in 1984 when he co-founded a low-fare carrier called Morris Air with June Morris, the owner of Salt Lake City-based travel agency Morris Travel. As President of Morris Air, David implemented the industry’s first electronic ticketing system and pioneered a home reservationist system that is now the foundation of JetBlue Airways’ unique call center: all calls to JetBlue’s reservation number are handled by reservationists working out of their homes. Following the sale of Morris Air and a short period with Southwest Airlines, David took the electronic ticketing system that he had initiated at Morris Air and developed it into Open Skies, the world’s simplest airline reservation system. David sold Open Skies to Hewlett Packard in 1999. 6 marketingtimes http://www.academyofachievement.org

Table of Contents Feed for the Digital Edition of Marketing Times - December 2007/January 2008

SMEI Certified Professional Salesperson Certified Sales Executives Certified Marketing Executives Marketing Times - December 2007/January 2008 Contents Chairman's Report An Interview with David Neeleman Founder & Chairman of Jetblue Airlines President's Message Integrated Marketing in the Digital Economy Professional Certification Class of 2007 Marketing Tips SMEI and Puerto Rico Affiliate Partner for Certification Success Selling Skills Why all Star Teams Fail

Marketing Times - December 2007/January 2008

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