Compressed Air Best Practices - March 2008 - (Page 17)

Compressed Air Industry FOOD PROCESSING | 03/08 | Most service experiences are unremarkable. We tend to remember only those experiences on the extremes of either side. Poor customer service tends to leave consumers frustrated and disappointed. In the restaurant business there is famous saying: “You are only as good as your last visit.” An exceptionally long delay in receiving food may be as damaging to a restaurant’s reputation as a bad meal. Why is it important to create a world-class service culture? Because not only are the products or services in most categories being commoditized by your competitors — where the lowest price wins — but more and more often the service component is playing a greater role in your customers’ buying decision. For example, if you look in the Yellow Pages under “Automobile Repair and Service,” you will find pages of ads with every company communicating basically the same message. Since most people don’t truly understand what is being done underneath the hood, their loyalties lie with the way they are greeted, on the phone or first meeting, and the way they are treated. And finally, when talking about world-class service, it all comes down to people. When asked, “Why everyone working at Disney seemed so happy?” Michael Eisner replied, “Easy… we don’t hire grumpy people.” Robert Spector, author of, The Nordstrom Way, relays that Bruce Nordstrom’s hiring philosophy was to, “Hire the smile and train the skill,” noting that he could teach anyone to sell shoes, but he couldn’t teach everyone to smile. If you look at the organizations that provide world-class service, you will usually find they hire the best people and then provide a supportive culture where those employees can flourish. Now is a time to stand up and provide a WOW factor that will create customers for life. Michael Guld is an author, speaker, entrepreneur and radio commentator whose business development expertise lies in increasing sales performance, marketing exposure, employee productivity and creating a worldclass service experience. He is the president of The Guld Resource Group and creator of “Talking Business with Michael Guld,” airing on Central Virginia’s public radio. He can be reached at (804) 360-3122 or at michael.guld@guldresource.com. www.airbestpractices.com 17 http://www.micro-filtration.com http://www.micro-filtration.com http://www.airbestpractices.com

Table of Contents Feed for the Digital Edition of Compressed Air Best Practices - March 2008

Compressed Air Best Practices - March 2008 Contents From the Editor Utility-Air News The Compressed Air Audit of the Month: Saving Energy with Blowers in Canada Do You Provide World-Class Service? Managing Rotary Screw Air Compressors at Midwest Bakery The Difference Between Acfm and Scfm for Proper Vacuum Sizing Best Practices — Multi-Module Process Air Dryers The Vacuum Formation Process in Building Compressed Air Filter Elements Solberg Manufacturing Real World Best Practices: Measuring Pressure Dewpoint in a Compressed Air System Resources for Energy Engineers: Training Calendar & Product Picks Wall Street Watch Advertiser Index Job Market

Compressed Air Best Practices - March 2008

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