Compressed Air Best Practices - October 2008 - (Page 38) | 10/08 Compressed Air Industr AUTOMOTIVE TRANSIT ssed Industry E TRANS | INVESTING IN EFFICIENCY: MATTEI COMPRESSORS Mattei Compressors will be exhibiting again at Hanover in 2009. What are the plans in the U.S.? We will first increase the brand awareness here by leveraging Mattei’s Global reputation for quality and innovation, through a focused marketing strategy including, trade advertising, trade shows, direct mail, sales contests and other promotional campaigns. It doesn’t take much to stand out in industrial advertising so a little creativity goes a long way. We are building a state-of-the-art training center and a show room in Baltimore, which will support our distributor growth strategy by demonstrating our products and conducting service training schools. Our sales strategy is to support existing loyal distributors while expanding distribution geographically. We are strong on both coasts, with our largest distributors based in Los Angeles and New Jersey. We have many opportunities for distribution in the Midwest and South. Having recently signed four of the top sales rep companies in the U.S., Mattei now has 23 individuals in the field supporting and building our distributor network. The quality of these companies and the distributor prospects we are working with is a clear indication of the remarkable performance of the new Mattei air compressor products just now arriving in the U.S. Educating the marketplace is our greatest challenge. Once distributors and their customers see these compressors and the performance data, the rest is pretty easy. Our objective is to educate as many as possible through various marketing and sales programs. Thank you, Mattei, for your insights. For more information, please contact Jay Hedges, Mattei Compressors, tel: 410-521-7020, email: jhedges@matteicomp.com, www.matteicomp.com 38 www.airbestpractices.com http://www.matteicomp.com http://www.airbestpractices.com
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