Better Software - April 2008 - (Page 20) Management Chronicles The Art of Persuading Management by Naomi Karten Stew was venting. “I-give-up-I-give-up-Igive-up.” “OK, take a deep breath and slow down. Now, what’s the problem?” Bruce loved being a mentor. Stew had been a great developer, but as a new project manager, he was still a little rough around the interpersonal edges. “It’s Jake,” Stew said. “You’d think a manager would want his teams to succeed. But he just won’t listen.” “Listen to whom about what?” Bruce asked. “To me, of course, about our next project. I want my team to be able to work entirely from home. It’s a great idea, but Jake didn’t want to hear it.” “Are you saying he wouldn’t listen to you at all, or that you made a case and he rejected it?” “Oh, I made a case, all right, and yeah, he rejected it. Outright. Just like that.” Stew slapped his hands together, squash-a-mosquito style. “OK,” Bruce said, “what did you say to try to persuade Jake?” “I told him how much more productive team members would be if they worked at home. No commuting, no time wasted in meetings, no interruptions. Ergo, happier employees. Everybody’s doing it.” “Whoa!” Bruce signaled Stew to stop. “Who’s everybody?” Stew was ready with an answer: two telecommuting friends of his who worked almost entirely at home. “How has it worked out, not only for them but also for their team and their projects? And how has it worked out for their company?” Stew started to answer, then stopped short. “Uh, well, I know they like not spending half their lives in rush hour traffic. Other than that, I guess I don’t know.” Bruce raised his eyebrows. “A good starting point in being persuasive is to know what you’re talking about. What is the impact of your friends’ telecom20 BETTER SOFTWARE APRIL 2008 muting on project timeframes? Costs? Security risks? How do team members stay in contact and in synch? And what’s involved in transitioning to home-based development? It’s great that your friends are happier, but Jake needs to know the impact on the project and the business.” “So, I need to check out the facts?” Stew asked sheepishly. “Sure do,” Bruce said. “Claiming that ‘everybody’s doing it’ is a mistake. Obviously, not everyone is doing it, whatever it is, so speaking in absolutes—always, never, everybody, nobody—is automatic points off. “Instead,” Bruce continued, “find compelling examples to support your case. In addition, list the potential pitfalls and how to avoid them. The fact that you’ve considered both sides of the issue will show Jake that you’ve given the matter serious thought.” Bruce had a way of hitting nails on the head. “Another thing: Make sure you consider Jake’s perspective. How will he benefit from your idea? How will it help him be seen as successful by his superiors? And what does he emphasize when he seeks to persuade? For example, if he stresses facts and figures, do the same. If he focuses on the impact on people, www.StickyMinds.com try to orient your points similarly. The better you relate your case to Jake’s priorities and preferences, the better your chances of winning him over. “Now tell me,” Bruce said, “when did you try to present your case to Jake?” “Right after he returned from the off-site,” Stew said, certain that this, at least, he had done right. “I wanted to be the first one to get to him his first morning back.” Seeing the “oh no, you didn’t” look on Bruce’s face, Stew realized he was about to learn something that should have been obvious. “When you’re trying to be persuasive, timing matters. Piles of problems probably awaited Jake’s return. If you want his undivided attention, don’t drop in unannounced. Schedule a meeting at his convenience. “One other thing,” Bruce added. “If you’re going to try to make a persuasive case in person, practice your delivery. Prepare as if you’re about to give a formal presentation—which, actually, you are.” Stew felt emboldened by Bruce’s advice. “So you’re saying that if I do these things, Jake will give me the thumbs up?” Bruce shook his head. “Not at all. By ISTOCKPHOTO http://www.StickyMinds.com
Table of Contents Feed for the Digital Edition of Better Software - April 2008 Better Software - April 2008 Contents Mark Your Calendar Contributions eLightenment Technology Speaking - A Change Would Do You Good Code Craft - A "D" In Programming, Part 1 Test Connection - Learning the Hardware Lessons Management Chronicles - The Art of Persuading Management Cover Story - Incremental and Iterative Development Developers...Start Your Engines Where Do I Go From Here Product Announcements 10 Things You Might Not Know About... The Last Word - Software Quality and the Prisoner's Dilemma Ad Index Better Software - April 2008 Better Software - April 2008 - (Page Intro) Better Software - April 2008 - Better Software - April 2008 (Page Cover1) Better Software - April 2008 - Better Software - April 2008 (Page Cover2) Better Software - April 2008 - Better Software - April 2008 (Page 1) Better Software - April 2008 - Better Software - April 2008 (Page 2) Better Software - April 2008 - Contents (Page 3) Better Software - April 2008 - Mark Your Calendar (Page 4) Better Software - April 2008 - Mark Your Calendar (Page 5) Better Software - April 2008 - Contributions (Page 6) Better Software - April 2008 - Contributions (Page 7) Better Software - April 2008 - eLightenment (Page 8) Better Software - April 2008 - eLightenment (Page 9) Better Software - April 2008 - eLightenment (Page 10) Better Software - April 2008 - eLightenment (Page 11) Better Software - April 2008 - eLightenment (Page 12) Better Software - April 2008 - Technology Speaking - A Change Would Do You Good (Page 13) Better Software - April 2008 - Code Craft - A "D" In Programming, Part 1 (Page 14) Better Software - April 2008 - Code Craft - A "D" In Programming, Part 1 (Page 15) Better Software - April 2008 - Code Craft - A "D" In Programming, Part 1 (Page 16) Better Software - April 2008 - Code Craft - A "D" In Programming, Part 1 (Page 17) Better Software - April 2008 - Test Connection - Learning the Hardware Lessons (Page 18) Better Software - April 2008 - Test Connection - Learning the Hardware Lessons (Page 19) Better Software - April 2008 - Management Chronicles - The Art of Persuading Management (Page 20) Better Software - April 2008 - Management Chronicles - The Art of Persuading Management (Page 21) Better Software - April 2008 - Management Chronicles - The Art of Persuading Management (Page 22) Better Software - April 2008 - Management Chronicles - The Art of Persuading Management (Page 23) Better Software - April 2008 - Cover Story - Incremental and Iterative Development (Page 24) Better Software - April 2008 - Cover Story - Incremental and Iterative Development (Page 25) Better Software - April 2008 - Cover Story - Incremental and Iterative Development (Page 26) Better Software - April 2008 - Cover Story - Incremental and Iterative Development (Page 27) Better Software - April 2008 - Cover Story - Incremental and Iterative Development (Page 28) Better Software - April 2008 - Cover Story - Incremental and Iterative Development (Page 29) Better Software - April 2008 - Developers...Start Your Engines (Page 30) Better Software - April 2008 - Developers...Start Your Engines (Page 31) Better Software - April 2008 - Developers...Start Your Engines (Page 32) Better Software - April 2008 - Developers...Start Your Engines (Page 33) Better Software - April 2008 - Developers...Start Your Engines (Page 34) Better Software - April 2008 - Developers...Start Your Engines (Page 35) Better Software - April 2008 - Where Do I Go From Here (Page 36) Better Software - April 2008 - Where Do I Go From Here (Page 37) Better Software - April 2008 - Where Do I Go From Here (Page 38) Better Software - April 2008 - Where Do I Go From Here (Page 39) Better Software - April 2008 - Where Do I Go From Here (Page 40) Better Software - April 2008 - Where Do I Go From Here (Page 41) Better Software - April 2008 - Where Do I Go From Here (Page 42) Better Software - April 2008 - Product Announcements (Page 43) Better Software - April 2008 - Product Announcements (Page 44) Better Software - April 2008 - Product Announcements (Page 45) Better Software - April 2008 - 10 Things You Might Not Know About... (Page 46) Better Software - April 2008 - The Last Word - Software Quality and the Prisoner's Dilemma (Page 47) Better Software - April 2008 - Ad Index (Page 48) Better Software - April 2008 - Ad Index (Page Cover3) Better Software - April 2008 - Ad Index (Page Cover4)
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