Progressive Grocer - January 2011 - (Page 10)

Front End Market intelligence by the numbers NIELSEN’S Shelf Stoppers GROCERY’S TOP 10 Medications and Remedies Largest Sales Increases in Supermarkets Tallied by The Nielsen Company (52 Weeks Ending Oct. 30, 2010) Sales (Millions) Eye Care-Remaining Bronchial Remedies Antacids Dairy Digestive Aids Lip Remedies-Solid Medical Wraps and Braces Petroleum Jelly Medicated Products Eye Drops and Lotions Adult Incontinence Total Category $19.2 13.3 462.0 13.7 66.2 34.0 15.5 70.8 117.8 249.4 $2,127.2 % Change Dollars 2010 2009 35.5% 15.4 6.3 3.7 3.3 2.0 1.3 1 0.7 0.4 1.3% 2.7% 27.9 -1.8 -2.9 2.7 -4.3 1 -7.7 -0.3 3.4 -1.6% % Change 2010 21.7% 10.1 -0.2 1.4 3.6 3.4 0.0 2.1 0.5 0.5 0.0% Units 2009 -1.4% 16.3 -4.8 -2.5 1.1 -4.3 -1.7 -6.7 -2.2 -0.9 -3.9% With worries about making ends meet paramount, particularly in respect to medical costs, perhaps it should come as no surprise that many consumers, led by senior couples, empty nesters and established couples, would choose to treat any symptoms of gastric distress on their own rather than make a possibly expensive doctor visit just for a cranky tummy. The recent holidays’ license to eat to excess no doubt spurred more shoppers to pick up heartburn and gas remedies after overdoing it at the dinner table. CROSS-MERCH. Candidates NIELSEN’S Spotlight Consumption Index: Antacids BehaviorStage Cosmopolitan Affluent Comfortable Struggling Centers Suburban Country Urban Spreads Cores Modest Working Towns Plain Rural Living Total WITH CHILDREN: Startup Families HHs with young children only <6 66 79 66 91 84 103 83 94 77 103 71 96 56 57 58 87 85 81 65 96 82 87 81 116 76 88 72 97 Small-Scale Families Small HHs with older children 6+ Younger Bustling Families Large HHs With Children (6+), HOH <40 Older Bustling Families NO CHILDREN: Young Transitionals Large HHs with children (6+), HOH 40+ Any size HHs, no children, <35 68 72 79 116 138 140 91 57 73 76 133 145 159 106 73 84 109 125 155 174 113 52 55 76 79 111 121 71 68 66 93 120 143 163 97 70 72 106 133 147 179 110 65 70 93 121 144 162 100 Independent Singles Senior Singles 1-person HHs, no children, 35-64 1-person HHs, no children, 65+ Established Couples Source: The Nielsen Company • Canning and Freezing Supplies • Floral and Gardening Items • Wine-Pints • Vitamins • Pet Food • Coffee • Nuts • Liquor More ONLINE 2+-person HHs, no children, 35-54 Empty Nest Couples Senior Couples Total 2+-person HHs, no children, 55-64 2+-person HHs, no children, 65+ Dig up actionable research and additional intelligence at Progressivegrocer.com ■ Very High Consumption (150+) ■ High Consumption (120-149) Average Consumption=100 10 • Progressive Grocer • January 2011 A H E A D O F W H AT ’ S N E X T www.progressivegrocer.com http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - January 2011

Progressive Grocer - January 2011
Table of Contents
Nielsen’s Shelf Stoppers/ Spotlight: Medications and Remedies/antacids
Mintel Global New Products: Salty Snacks, Meat Snacks and Popcorn, Q2-Q3 2010
Best Practices: Are We There Yet?
Store of the Month Special Edition: My H-E-B
Marketing: Circular Paradox
Gma President’s Note: United We Stand
Pg Special Events: Pg Honors 2010 Top Women, Green Grocers at Gala Event
Retailer Spotlight: Winn-Dixie’s Awakening
Category Management: Mutual Benefi Ts
Special Section: Progressive Grocer Independent: For Retailers, by Retailers
Condiments: A Matter of Taste
Butter/margarine: Promise for the Future
Desserts: Sweet Solutions
Energy Drinks/shots: Energy Drinks Get a Jolt
Winter Produce: Season of Plenty
Meat Merchandising Study: Meat to Meals
Candles/Air Fresheners: Beyond Common Scents
Front End: The Front End Checkout: A Microeconomic Model of the Store
Cough and Cold: A Tissue Please?
Whole Health: Feeling Good in 2011
Futuretech: It’s a Mad, Mobile World
Progressive Voices: Retailers’ Value Equation = Customer-Benefit Costing
Ovens and Rotisseries: Heating Up
What’s Next: Editors’ Picks for Innovative Products

Progressive Grocer - January 2011

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