Progressive Grocer - January 2011 - (Page 16)
Store of the Month
As part of PG’s continuing H-E-B Retailer of the Year coverage, a three-store snapshot offers a glimpse of how the Texas retailer delivers a unique experience to every one of its shoppers.
By James Dudlicek
-E-B wants its customers to feel completely at home. To that end, the San Antonio-based regional chain — Progressive Grocer’s 2010 Retailer of the Year (see PG’s October 2010 issue) — spends considerable time and resources tailoring each of its markets not to its speciﬁc region, not to its town, but to individual neighborhoods.
Above: The team As such, while H-E-B stores share many at the McCreless common attributes, no two stores — Market H-E-B Plus more than 320 in total spread across its store in southeast San Antonio is led by Texas home turf and Mexico — are exactly general manager Larry the same. Gembler (far right). “We invest a lot in store design,” says Right: In-store Suzanne Wade, president of H-E-B’s San product sampling is a Antonio food and drug retail division. “We crucial part of getting shoppers to try H-Espend hours working on new stores. We B’s own-brand and believe in a tailored, multiformatted netother new products. work. We think we are one of the better retailers in the market in terms of tailoring our store designs, neighborhood by neighborhood.” And shoppers embrace their neighborhood stores to the extent that they often refer to them as “my H-E-B.” A great example of that devotion is the throngs that turned out for the August 2008 grand opening of H-E-B’s McCreless Market H-E-B Plus, situated in a bustling corridor in southeast San Antonio. As the anchor of a busy shopping center that rose from the ashes of a once cutting-edge regional mall, the 142,000-square-foot McCreless Market store drew thousands of people to its grand-opening festivities, in an area that’s roughly 80 percent acculturated (English-speaking) Hispanics. “On the north side [of San Antonio], you’d see a different mix of offerings,” general manager Larry Gembler says during PG’s tour of the market. “Here, it’s more traditional.”
Central to the produce department that greets shoppers upon entry is the aguas bar, serving a wide variety of fresh fruits and juices. “Cut fruit is a big staple,” Gembler says. “We can take fruit at the peak of freshness and convert it to juices and custom fruit bowls.” And that’s just the ﬁrst of many features that speaks to the store’s target audience. Gembler explains how the in-store bakery leans more toward pastries and cakes rather than breads to suit neighborhood demands, and that they’re all made from scratch.
• Progressive Grocer • January 2011
A H E A D O F W H AT ’ S N E X T
Table of Contents for the Digital Edition of Progressive Grocer - January 2011
Progressive Grocer - January 2011
Table of Contents
Nielsen’s Shelf Stoppers/ Spotlight: Medications and Remedies/antacids
Mintel Global New Products: Salty Snacks, Meat Snacks and Popcorn, Q2-Q3 2010
Best Practices: Are We There Yet?
Store of the Month Special Edition: My H-E-B
Marketing: Circular Paradox
Gma President’s Note: United We Stand
Pg Special Events: Pg Honors 2010 Top Women, Green Grocers at Gala Event
Retailer Spotlight: Winn-Dixie’s Awakening
Category Management: Mutual Benefi Ts
Special Section: Progressive Grocer Independent: For Retailers, by Retailers
Condiments: A Matter of Taste
Butter/margarine: Promise for the Future
Desserts: Sweet Solutions
Energy Drinks/shots: Energy Drinks Get a Jolt
Winter Produce: Season of Plenty
Meat Merchandising Study: Meat to Meals
Candles/Air Fresheners: Beyond Common Scents
Front End: The Front End Checkout: A Microeconomic Model of the Store
Cough and Cold: A Tissue Please?
Whole Health: Feeling Good in 2011
Futuretech: It’s a Mad, Mobile World
Progressive Voices: Retailers’ Value Equation = Customer-Benefit Costing
Ovens and Rotisseries: Heating Up
What’s Next: Editors’ Picks for Innovative Products
Progressive Grocer - January 2011