Progressive Grocer - January 2011 - (Page 76)
Season of Plenty
Imaginative promotions, as well as a mix of the novel and the familiar, can help keep produce sales hot through the winter.
By Bridget Goldschmidt
he weather outside may be frightful, but now is the time for produce managers to show off how delightful their winter selection is through engaging promotions and unique offerings. Vibrant produce departments can chase away the seasonal blahs by reminding shoppers of the importance of incorporating some color (ﬁve to nine servings’ worth) into their daily diets. See the sidebar on page 82 to ﬁnd out what Progressive Grocer’s readers are doing to ward off the winter chill by generating interest in fresh fruits and vegetables.
“We have the typical weekly promotions in our department,” says Rudy Dory, owner of the forward-looking Newport Ave. Market IGA Plus store in Bend, Ore., and a proud 35-year veteran of the grocery industry, in answer to what he does to push winter produce. “We strive to change up the department, because change, for some reason, equates to freshness in the consumer’s eye. We try to make sure that we listen
• Progressive Grocer • January 2011
A seasonal produce display at Rudy Dory’s Newport Ave. Market IGA Plus store showcases such traditional offerings as new-crop oranges and apples.
to the wants and needs of our customers, because it seems we get more kudos for quality of product, rather than its price.” And though buying local “is the rage,” afﬁrms Dory, “it is more difﬁcult for us, as we do not live in a great [fruit- and vegetable-] growing area. We do support local efforts where we can, like hothouse tomatoes, herbs and a few other items. We are located right in the middle of the state, so
A H E A D O F W H AT ’ S N E X T
local to us encompasses the whole state, along with southern Washington state. We look continually for suppliers to grow this portion of the business.” Since certain items have long been available during this time period, giving customers what they expect is always a wise policy. “Traditionally, at the peak of winter, shoppers are buying new-crop citrus, which includes grapefruit, navel oranges, satsumas and tangerines,” notes Dory. “Market pears are also popular, not only for cooking and snacking, but also to pair with cheese and wine. New-crop apples are a high-volume item, too. It also appears that more cooking at home inside vs. barbecuing, and the use of herbs, ﬁngerling potatoes, etc., which are great for roasts, soups or stews” are major contributors to winter produce sales. But some supermarkets are also offering new and unexpected selections to
Table of Contents for the Digital Edition of Progressive Grocer - January 2011
Progressive Grocer - January 2011
Table of Contents
Nielsen’s Shelf Stoppers/ Spotlight: Medications and Remedies/antacids
Mintel Global New Products: Salty Snacks, Meat Snacks and Popcorn, Q2-Q3 2010
Best Practices: Are We There Yet?
Store of the Month Special Edition: My H-E-B
Marketing: Circular Paradox
Gma President’s Note: United We Stand
Pg Special Events: Pg Honors 2010 Top Women, Green Grocers at Gala Event
Retailer Spotlight: Winn-Dixie’s Awakening
Category Management: Mutual Benefi Ts
Special Section: Progressive Grocer Independent: For Retailers, by Retailers
Condiments: A Matter of Taste
Butter/margarine: Promise for the Future
Desserts: Sweet Solutions
Energy Drinks/shots: Energy Drinks Get a Jolt
Winter Produce: Season of Plenty
Meat Merchandising Study: Meat to Meals
Candles/Air Fresheners: Beyond Common Scents
Front End: The Front End Checkout: A Microeconomic Model of the Store
Cough and Cold: A Tissue Please?
Whole Health: Feeling Good in 2011
Futuretech: It’s a Mad, Mobile World
Progressive Voices: Retailers’ Value Equation = Customer-Benefit Costing
Ovens and Rotisseries: Heating Up
What’s Next: Editors’ Picks for Innovative Products
Progressive Grocer - January 2011