Progressive Grocer - June 2011 - (Page 142)

FRONT END » MARKET INTELLIGENCE BY THE NUMBERS NielseN’s Shelf Stoppers Grocery’s top 10 Vitamins and Supplements Largest Sales Increases in Supermarkets Tallied by The Nielsen Company (52 Weeks Ending April 16, 2011) Sales (Millions) Minerals Nutritional Supplements Complete Nutritional Products Protein Supplments Vitamins-B Complex With C Vitamins-Children-Flavored Chewable Vitamins-Multiple Vitamins-Remaining Vitamins/Tonics-Liquid and Powder $124.6 804.1 403.4 57.1 12.2 48.7 198.8 179.9 12.8 % Change 2011 1.0% 10.3 12.4 25.2 5.8 3.5 0.6 11.9 -1.5 Dollars 2010 1.7% 16.6 4.5 33.1 6.2 5.0 4.6 22.8 19.0 % Change 2011 1.2% 16.5 10.7 18.5 5.5 2.5 -0.7 7.7 1.0 Units 2010 -1.8% 23.0 5.5 33.2 0.8 0.8 1.4 11.2 2.2 Total Category $1,841.7 9.2% 11.7% 11.0% 12.6% NielseN’s Spotlight Consumption Index: Nutritional Supplements BehaviorStage Cosmopolitan Affluent Comfortable Struggling Centers Suburban Country Urban Spreads Cores Modest Working Towns Plain Rural Living Total WITH CHIlDrEN: startup Families HHs with young children only <6 Empty nesters and senior couples in particular seem to be attempting to turn back the clock through the addition of nutritional supplements to their diets. As noted in such other categories as oral care, having a domestic partner to encourage (or nag) you to take care of your health would appear to make a decisive difference in consumption levels: Senior singles buy supplements at a much lower rate than their married or cohabiting counterparts. cross-Merch candidates 58 83 41 82 77 83 66 95 61 74 55 92 55 76 55 84 60 62 50 70 54 77 39 68 61 75 51 84 small-scale Families small HHs with older children 6+ Younger Bustling Families Older Bustling Families NO CHIlDrEN: Young Transitionals Any size HHs, no children, <35 large HHs With Children (6+), HOH <40 large HHs with children (6+), HOH 40+ 55 92 110 118 140 164 96 65 94 129 118 179 207 117 47 86 114 117 166 192 109 59 72 105 96 130 147 83 59 82 106 96 142 187 93 48 78 113 101 150 183 97 56 84 112 108 156 185 100 independent singles senior singles 1-person HHs, no children, 35-64 1-person HHs, no children, 65+ established Couples 2+-person HHs, no children, 35-54 • Wine • Floral and Gardening Supplies • Vitamins • Nuts • Liquor • Canning and Freezing Supplies • Medications, Remedies and Health Aids • Coffee More oNLINe empty Nest Couples senior Couples Total 2+-person HHs, no children, 55-64 2+-person HHs, no children, 65+ n Very High Consumption (150+) n High Consumption (120-149) 2 011 Average Consumption=100 Dig up actionable research and additional intelligence at Progressivegrocer.com AHEAD OF WHAT’S NE X T 142 |progressivegrocer.com |J u n e http://www.Progressivegrocer.com http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - June 2011

Progressive Grocer - June 2011
Table of Contents
Dream Weavers of Cambodia
Visualizing Promotional Success
Celebrating the Return of a Local Legend
PG’s 2011 Top Women in Grocery: Leading Ladies
Deli Drives On
Panning for More
Selling the Sizzle
The Apple of Their Eyes
Defining the New Retail Experience
Racing to the Finish
Bridesmaid No More
Vitamins and Supplements/ Nutritional Supplements
Baby Milk and Food
The Spanish Main
Tech Ed
Successful Space
Supplier Side News
Editors' Picks for Innovative Products

Progressive Grocer - June 2011

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