Progressive Grocer - September 2011 - (Page 103)

Front End Market Intelligence By The Numbers Shelf Stoppers GRoCERY’S ToP 10 Total Breakfast Foods Frozen Waffles, Pancakes and French Toast Frozen/Refrigerated Breakfasts Granola and Yogurt Bars Cereal-Granola and Natural Types Instant Breakfast-Powdered Hominy Grits Cereal-Hot Wheat Germ Breakfast Bars Cereal-Ready-to-eat $730.9 815.1 1,067.0 205.7 72.7 80.1 784.1 12.4 487.2 5,605.5 11.9% 7.0 5.9 4.2 4.1 -1.0 -1.2 -2.5 -2.5 -2.8 Largest Sales Increases in Supermarkets Tallied by The Nielsen Co. (52 Weeks Ending July 9, 2011) Sales % Change Dollars (Millions) 2011 2010 -7.2% 4.3 4.4 5.5 6.7 0.2 -3.7 -1.4 0.8 -1.5 % Change 2011 10.3% 6.0 5.3 5.3 3.5 -2.5 0.7 -5.8 -4.0 -3.7 Units 2010 -7.7% 3.3 5.2 8.4 7.8 -1.2 -2.6 -2.4 1.9 0.8 Total Category 10,449.2 8.0% -0.3% 4.7% -0.1% NIelseN’s Spotlight Consumption Index: Frozen Waffles, Pancakes and French Toast LIFESTYLE BehaviorStage Cosmopolitan Affluent Centers Suburban Spreads Comfortable Struggling Country Urban Cores Modest Working Towns Plain Rural Living Total Probably just as much as kids love waffles, pancakes or French toast for breakfast, parents and other meal makers love the ease of preparation that frozen products offer. In any case, regularly enjoying such warm, hearty, traditional fare in the morning appears to be a high priority for households with children. CRoSS-MERCH Candidates WITH CHILDREN: startup Families HHs with young children only <6 158 138 239 233 205 153 312 240 179 116 238 186 100 131 211 173 161 110 213 215 130 92 175 141 158 120 226 201 small-scale Families small HHs with older children 6+ Younger Bustling Families large HHs With Children (6+), HOH <40 • Disposable Diapers • • • • • • • Older Bustling Families No CHILDREN: Young Transitionals Any size HHs, no children, <35 large HHs with children (6+), HOH 40+ 48 36 51 84 81 78 100 56 42 53 79 66 79 132 55 39 51 63 51 66 101 39 40 56 72 68 71 91 62 43 64 72 68 85 100 42 34 40 58 50 56 77 50 39 52 70 62 71 100 Independent singles senior singles 1-person HHs, no children, 35-64 1-person HHs, no children, 65+ established Couples empty Nest Couples senior Couples Total 2+-person HHs, no children, 35-54 2+-person HHs, no children, 55-64 2+-person HHs, no children, 65+ and Training Pants Baby Food Baby Needs Breakfast Food Toys and Sporting Goods Prepared Food-Dry Mixes Fruit-Dried Sanitary Protection More oNLINE Dig up actionable research and additional intelligence at Progressivegrocer.com n Very High Consumption (150+) n High Consumption (120-149) Average Consumption=100 September 2011 | progressivegrocer.com | 103 http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - September 2011

Progressive Grocer - September 2011
Table of Contents
New Era for Old World
Inside the Market Basket
Perfect Partners
Still Pink
Progressive Grocer Independent: Lasting Impressions
Breakfast Retailing Handbook: Breakfast Across the Store
Breakfast Foods/Frozen Waffles, Pancakes and French Toast
Cereal, Energy and Snack Bars, Q4 2010-Q1 2011
Fresh Priorities
Innovation in Focus
Goodness Grazing
Practical Implications of Food Safety Research
Gleaming Opportunities
Nonfoods
Putting the Shine On
Seasonal Excitement
What Price Beauty?
Progressive Grocer Tech: Sourcing Savings
Bright Ideas
Supplier Side News
Editors’ Picks for Innovative Products

Progressive Grocer - September 2011

http://www.nxtbook.com/nxtbooks/stagnito/pg_201201
http://www.nxtbook.com/nxtbooks/stagnito/pg_201112
http://www.nxtbook.com/nxtbooks/stagnito/pg_201111
http://www.nxtbook.com/nxtbooks/stagnito/pg_201110
http://www.nxtbook.com/nxtbooks/stagnito/pg_201109
http://www.nxtbook.com/nxtbooks/stagnito/pg_201108
http://www.nxtbook.com/nxtbooks/stagnito/pg_201107
http://www.nxtbook.com/nxtbooks/stagnito/pg_201106
http://www.nxtbook.com/nxtbooks/stagnito/pg_201105
http://www.nxtbook.com/nxtbooks/stagnito/pg_201104
http://www.nxtbook.com/nxtbooks/stagnito/pg_201103
http://www.nxtbook.com/nxtbooks/stagnito/pg_201102
http://www.nxtbook.com/nxtbooks/stagnito/pg_201101
http://www.nxtbook.com/nxtbooks/stagnito/pg_201012
http://www.nxtbook.com/nxtbooks/stagnito/pg_201011
http://www.nxtbook.com/nxtbooks/stagnito/pg_201010
http://www.nxtbook.com/nxtbooks/stagnito/pg_201009
http://www.nxtbook.com/nxtbooks/stagnito/pg_201008
http://www.nxtbook.com/nxtbooks/stagnito/pg_201007
http://www.nxtbook.com/nxtbooks/stagnito/pg_201006
http://www.nxtbook.com/nxtbooks/nielsen/pg_201005
http://www.nxtbook.com/nxtbooks/nielsen/pg_201004
http://www.nxtbook.com/nxtbooks/nielsen/pg_201003
http://www.nxtbook.com/nxtbooks/nielsen/pg_20100102
http://www.nxtbook.com/nxtbooks/nielsen/pg_20091112
http://www.nxtbook.com/nxtbooks/nielsen/pg_200910
http://www.nxtbook.com/nxtbooks/nielsen/pg_20090809
http://www.nxtbook.com/nxtbooks/nielsen/pg_20090607
http://www.nxtbook.com/nxtbooks/nielsen/pg_200905
http://www.nxtbook.com/nxtbooks/nielsen/pg_200904
http://www.nxtbook.com/nxtbooks/nielsen/pg_200903
http://www.nxtbook.com/nxtbooks/nielsen/pg_20090102
http://www.nxtbook.com/nxtbooks/nielsen/pg_200812
http://www.nxtbook.com/nxtbooks/nielsen/pg_200811
http://www.nxtbookMEDIA.com