Progressive Grocer - September 2011 - (Page 25)

2011 Consumer Expenditures Study A turbulent economy punctuated by rising food and gas prices sets the tone for insights revealed in ’s 64th annual Consumer Expenditures Study. Inside the Marketbasket Research by Debra Chanil Analysis by Meg Major S upermarket sales reached $444 billion in 2010, which represents a near $7 billion gain from 2009’s $437 billion total, according to results of Progressive Grocer’s 64th annual Consumer Expenditures Study (CES). The flat 1.6 percent comparative growth tabbed in this year’s report indicates a modest glimmer of positive news for food retailers versus the identical comp sum tabbed in last year’s study, which marked the first time in five years that supermarkets failed to exceed the sum of the previous year. Total supermarket sales of grocery categories, including alcoholic beverages, food and nonfoods, were $162.1 billion — a decline of 0.2 percent from 2009, the first such decrease after several years of increases of about 2 percent. A closer examination of the three aforementioned categories, all of which were amassed by Nielsen data (see additional details about the report’s data in the Meth- odology explanation on page 52) shows alcoholic beverages, increasing by 3.1 percent; food, status quo; and nonfoods, declining by 2.3 percent in 2011 following increases for all three segments tallied in 2010. The grocery segment represents 36.5 percent of supermarket sales, down from 37.1 percent in 2009. The all-important perishables categories collectively represent 51.9 percent of supermarket sales, up slightly from last year’s 51.4 percent sum, September 2011 | progressivegrocer.com | 25 http://www.progressivegrocer.com

Table of Contents for the Digital Edition of Progressive Grocer - September 2011

Progressive Grocer - September 2011
Table of Contents
New Era for Old World
Inside the Market Basket
Perfect Partners
Still Pink
Progressive Grocer Independent: Lasting Impressions
Breakfast Retailing Handbook: Breakfast Across the Store
Breakfast Foods/Frozen Waffles, Pancakes and French Toast
Cereal, Energy and Snack Bars, Q4 2010-Q1 2011
Fresh Priorities
Innovation in Focus
Goodness Grazing
Practical Implications of Food Safety Research
Gleaming Opportunities
Nonfoods
Putting the Shine On
Seasonal Excitement
What Price Beauty?
Progressive Grocer Tech: Sourcing Savings
Bright Ideas
Supplier Side News
Editors’ Picks for Innovative Products

Progressive Grocer - September 2011

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