Progressive Grocer - September 2011 - (Page 70)

Cause Marketing Still Pink By Bridget Goldschmidt October was first designated National Breast Cancer Awareness Month in 1985 The efforts of retailers and manufacturers in connection with National Breast Cancer Awareness Month in October illustrate ongoing commitments to eradicate the all-too-common disease. here’s a lot going on at Kroger is just one of many Kroger in support of supermarket operators across breast cancer awareness. the country undertaking simiRolling out in stores Sept. 25, lar programs. This fall, Bi-Lo “Giving Hope A Hand,” an Charities, the philanthropic annual program first launched arm of Mauldin, S.C.-based by the Cincinnati-based grocer Bi-Lo, will sponsor sevin 2006, will raise $3 million eral Race for the Cure events to assist breast cancer programs throughout grocery chain’s in communities where the operating area. Additionally, company operates. This year, Bi-Lo will offer pink reusable TACKLING BREAST CANCER Kroger will have donated a shopping bags for sale, with a NFL quarterbacks and Pepsi partners Eli total of $18 million to support portion of the proceeds to benManning and Mark Sanchez are helping Kroger raise awareness. breast cancer research, educaefit the Komen organization. tion and services. “We have a long history of Fifty-three Kroger associates from Kroger’s efforts. Another major sponsupporting Komen Race for the Cure,” across the organization who are breast sor, General Mills, funds the lighting notes a spokeswoman for the Southeast cancer survivors will appear on cusof the Kroger Building in Cincinnati regional grocer. tomized packages of both national and in pink, and will wrap it once again And on the West Coast, San corporate-brand items that will be sold with a message to help raise additional Bernardino, Calif.-based Stater Bros. exclusively in the grocer’s stores during funds through the grocer’s website. Charities and Inland Women Fighting the promotion. The survivors and their Separately, hundreds of associates Cancer are urging community memstories will also be featured on the in the company’s various divisions are bers to submit a decorated bra or tie in interactive website www.sharingcouractive participants in local Susan G. a contest that aims to raise awareness Komen Race for the Cure and Making of breast and other cancers, as well as Participating brands spanning the Strides Against Breast Cancer (ACS) to promote the Oct. 2 Believe Walk in store will be spotlighted in Kroger events in local markets. Redlands, Calif. Among the prizes on ads, in-store signage, and at shelf offer is a weekend trip to South Coast through specially marked double Winery in Temecula, Calif. tags. Major vendor partners in Pink at the Center the Kroger promotion include Pepsi, General Mills, Kellogg, Although the battle against Kraft, Kimberly Clark and breast cancer goes on year-round, SC Johnson. This year, Pepsi’s its profile gets a significant boost participating brands were able in October, which was first desto leverage their sponsorship ignated National Breast Cancer contracts with NFL quarAwareness Month in 1985 and terbacks Mark Sanchez and has been observed annually Eli Manning to involve them in ever since. That’s why autumn T 70 | Progressive Grocer | Ahead of What’s Next | September 2011

Table of Contents for the Digital Edition of Progressive Grocer - September 2011

Progressive Grocer - September 2011
Table of Contents
New Era for Old World
Inside the Market Basket
Perfect Partners
Still Pink
Progressive Grocer Independent: Lasting Impressions
Breakfast Retailing Handbook: Breakfast Across the Store
Breakfast Foods/Frozen Waffles, Pancakes and French Toast
Cereal, Energy and Snack Bars, Q4 2010-Q1 2011
Fresh Priorities
Innovation in Focus
Goodness Grazing
Practical Implications of Food Safety Research
Gleaming Opportunities
Putting the Shine On
Seasonal Excitement
What Price Beauty?
Progressive Grocer Tech: Sourcing Savings
Bright Ideas
Supplier Side News
Editors’ Picks for Innovative Products

Progressive Grocer - September 2011