Streaming Media - April/May 2008 - (Page 35)

That “as well” never materialized, as First hadn’t officially launched the Hong Kong show, and cracks immediately began to appear in the Penton model. One of the first shows I attended after the change in ownership was the Streaming Media Europe 2001 show in Berlin. As a strong advocate for putting the Streaming Media Europe show in Europe—not in the U.K. as it had been before the Berlin event—I attended to see how the European crowd took to the show. Response was good—great, in fact—but Penton decided the show should be integrated into the Internet World show. Integrated, though, would be too strong a word, as the Messe Berlin space was quite large, and Internet World attendees who wanted to go to Streaming Media conference sessions or show floor exhibits were required to ride a bus to the back of the Messe grounds or walk about a quarter mile. To put it in perspective for those of you who have attended trade shows in Las Vegas, it would be like going from the lower South Hall to the far corner of the North Hall, with no exhibits in between. It was almost like the integration of Streaming Media into the Penton fold was given as much thought as an illegitimate child. The next Streaming Media East show was back in New York, but this one was held in the Javits Center, rather than the Hilton. The expected tie-in didn’t come about there, either, as the Streaming Media show wasn’t in the same hall as Internet World. The turnout for Streaming Media East was very impressive though, with AOL rolling its bus on to the show floor and the magazine rolling out an inaugural issue with a Streaming Media 100 list that included the likes of Mike Lorenz of Accordent. But in the weeks and months following the New York show, the industry as a whole began to melt down, following the path of the larger telecommunications and internet meltdown (not to mention the drop in trade show attendance following 9/11). A part of this can be attributed to Penton’s inability to understand a specialized show that was not nearly as generic as its Internet World show; after being crammed into the Hilton, the show “rattled around” in the Javits and other venues that Penton had already booked for its Internet World shows. Another part of it could be that the sales hype was captured (or tackled) by the realities of the technology’s inability to scale (I would always visit booths twice: Once in the first 2 days to hear a sales pitch and then on the last day to talk to the engineers to find out where the product or service’s development really stood). Regardless, attendance at the shows began to drop off to the point where the next Streaming Media Europe show, held at the ExCeL London convention center, was down to 35 exhibitors. It may have been lower than that at other shows, but my personal memory stopped in late 2000/early 2001 as I’d chosen to get off the road and teach WWW.STREAMINGMEDIA.COM 35 http://www.digital-rapids.com http://www.digital-rapids.com http://WWW.STREAMINGMEDIA.COM

Table of Contents Feed for the Digital Edition of Streaming Media - April/May 2008

Streaming Media - April/May 2008 Table of Contents Beyond the Bottom Line Technology and Business Trends by the Numbers (Not So) Instant Karma MSN Autos Revs Up Video Production Dow Finds the Right Streaming Chemistry Why Video Is Changing the World A Decade of StreamingMedia.com What's Your Digital Media Strategy? Blasts From the Past: A Decade (Almost) of StreamingMedia.com Headlines Analyze That A League of Their Own: Streaming Media All-Stars Where Are They Now? Wanted: Sexy HDTV That Connects to the Internet and Services All DVRs Anystream Agility Inlet Technologies Spinnaker S3000

Streaming Media - April/May 2008

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