Streaming Media - April/May 2008 - (Page 39)

you who remember that show remember it was the one just prior to vacating space in favor of the Javits, given the fact that the Streaming Media East show was then consuming three floors of exhibit hall space at the hotel. “As we journeyed through the aisles we had goals,” writes the site’s host, known only as CalmX, “including finding things an East Villager is into most. On our search we were rounding a corner and we saw some innocent-looking manila bubblewrap envelopes, they were from MaxVU Media in Cleveland, Ohio and had a coupon in them that if you filled them out and sent them a tape, they would make a streaming video of your content in two different bandwidths, one lowband version and a high bandwidth version. This wins our Best of Show award.” CalmX also went on to award the “Trendy Item Award to iBEAM.com, On2.com, and artesia.com, who all checked in with these delightful light balls.” Wisdom From the Show Floor Two of the most insightful comments I’ve heard over the years came at an early show and at a more recent show. The one from the recent show was from Martin Nisenholtz, senior VP of digital operations at The New York Times Co. When he took the keynote stage on a May morning at Streaming Media East 2007, his comment could have been pulled from the early days of streaming, as he started his job just as Real was bringing tools to market that they hoped would one day revolutionize the way we distribute content. “Arthur [Sulzberger, Jr., chairman of the New York Times Co. and publisher of the newspaper] asked me when I was interviewed in 1995 if I understood we weren’t in the print business, but that we were in the journalism business,” said Nisenholtz. “Since we’re in the journalism business—even though we have a deep and consistent print business—this allows us to expand to an additive process that includes both [streaming] video and print.” I’ll be the first to admit I never thought I’d hear someone from The Gray Lady say that streaming video as a means of journalism was on equal footing with print. The other quote came from my friend Darren Giles, who co-founded Terran Interactive as a spin-off of a tool that Giles had created for his video production business. The tool, Media Cleaner, met with early success via word of mouth and the company was eventually acquired by nonlinear editor manufacturer Media 100 and sold to Autodesk as Media 100 lost focus. Darren was very good at describing the issues around transcoding and the need for compression. He spoke on a panel I moderated in 1999 about the need for compression and scalability. “All video content must be compressed to be shown on the web,” said Giles, “and the constant struggle is WWW.STREAMINGMEDIA.COM 39 http://www.streamingmedia.com/StreamingProduction/ http://www.streamingmedia.com/StreamingProduction/ http://www.infotoday.com http://www.infotoday.com http://WWW.STREAMINGMEDIA.COM

Table of Contents Feed for the Digital Edition of Streaming Media - April/May 2008

Streaming Media - April/May 2008 Table of Contents Beyond the Bottom Line Technology and Business Trends by the Numbers (Not So) Instant Karma MSN Autos Revs Up Video Production Dow Finds the Right Streaming Chemistry Why Video Is Changing the World A Decade of StreamingMedia.com What's Your Digital Media Strategy? Blasts From the Past: A Decade (Almost) of StreamingMedia.com Headlines Analyze That A League of Their Own: Streaming Media All-Stars Where Are They Now? Wanted: Sexy HDTV That Connects to the Internet and Services All DVRs Anystream Agility Inlet Technologies Spinnaker S3000

Streaming Media - April/May 2008

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