Streaming Media - April/May 2008 - (Page 60)

analyze that In this new feature, we’ll pose a pertinent question to a group of market analysts to give you a better sense of how the financial services sector perceives developments in the streaming media industry. Here’s this issue’s question: Q uestion Is P2P the future of video content delivery, or will traditional content delivery technology win out in the end? P2P technology is the future of content delivery, but it will not totally supplant video broadcasting networks and technologies. P2P will ultimately become another tool to aid delivery of services by CDNs such as Akamai and content aggregators such as YouTube. It will also be used by terrestrial broadcasters (the BBC in the U.K. is already providing a prominent example) and by cable or telcos to augment broadcast programming with movie download services and live streaming of events to networked devices. Content owners and ISPs won’t let this happen without first getting a piece of the action, though. Jim Davis Senior analyst, networks and media • Tier1Research.com P2P will find a niche within the traditional structure. The value proposition of using P2P to reduce networking costs is easy to understand, but the limitations of putting a P2P client in business environments is a real hurdle. In my view a hybrid model will emerge that balances the strengths of both architectures. We believe that content-focused data growth rates will remain in excess of 100% and an increasing amount of entertainment will be available via download. Concerns regarding a sustained CDN price war appear to be subsiding leaving opportunity for emerging P2P companies. David Eller Principal • Reuters We believe that traditional content delivery methods will continue to be the primary method for content delivery as we believe most companies will want to utilize vendors that can guarantee uptime and the speed of delivery. Additionally, with CDN prices likely to continue to decline, price will likely become less of an issue. That said, we do believe there is an opportunity for P2P platforms in some form of hybrid model— Akamai’s acquisition of Red Swoosh is a good example of this. Aaron Kessler Senior research analyst • Piper Jaffray & Co. answer 60 STREAMING MEDIA April/May 2008 http://Tier1Research.com

Table of Contents Feed for the Digital Edition of Streaming Media - April/May 2008

Streaming Media - April/May 2008 Table of Contents Beyond the Bottom Line Technology and Business Trends by the Numbers (Not So) Instant Karma MSN Autos Revs Up Video Production Dow Finds the Right Streaming Chemistry Why Video Is Changing the World A Decade of StreamingMedia.com What's Your Digital Media Strategy? Blasts From the Past: A Decade (Almost) of StreamingMedia.com Headlines Analyze That A League of Their Own: Streaming Media All-Stars Where Are They Now? Wanted: Sexy HDTV That Connects to the Internet and Services All DVRs Anystream Agility Inlet Technologies Spinnaker S3000

Streaming Media - April/May 2008

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