Streaming Media - May 2006 - (Page 50) 48-53SMME06 4/11/06 11:46 AM Page 50 Why Go Online? and they need to tighten up their presentations online. This is a The trend of moving meetings and presentations into live lesson that Webcast Group, Inc., president Ray Harris says his streams has been growing for some time, and one of the chief clients often have a hard time learning. When [speakers] are reasons is cost. Nicole McLane, manager of broadcast and presenting in person, they can ramble and tell jokes and when streaming media at JPMorganChase, says there are standard they see they are losing audience, they can tighten it up, he reasons for moving to streaming media. People don't want to says. We coach our people, `You're online, stick to the point, travel to go to an hour meeting. We save money because there less is more. Your point is not to educate on every fine aspect is no hotel . . . You know, the classic arguments for ROI on of your product or service, but to make the phone ring. Keep it streaming media, she says, but adds that the Webcast also tight. If you can make it 20 minutes, instead of 40, do it.' We are offers the opportunity to participate anonymously, and she firm believers that less is more. thinks that encourages participation from people who might be One of the big issues presenters deal with is lack of face-to- shy in an open meeting or a phone conference. face contact, but McLane says one way to neutralize this prob- When you are [meeting] on a computer, you have the lem is to speak directly to the camera. A speaker without opportunity to submit a question anonymously. It's less visible eye contact can make eye contact by looking directly into the than doing it on the phone, where people can hear you clear camera, which is one of the tricks we use for direct messages your throat and make your point, she says. You have a and training when the only vehicle that this content is being chance to edit your comments and questions for clarity and it pushed out through is online, she says. We have them look makes people a little bit more open to interaction because through the camera, then the person sitting at the computer there is less face-to-face. will have virtual eye contact with the speaker. In cases where the audience needs to hear the message, it Be an Engaging Speaker doesn't matter how engaging the speaker is. Sharat Sharan, Before you even worry about the technical functions of a president and CEO for ON24, a Webcasting solutions provider Webcast that can be used to encourage interactivity, take some that has produced thousands of streaming broadcasts, says if Polls, like this one in a Webcast from Internet service provider NetPoint, are most effective when viewers feel compelled to answer. Near left: In this Titleist Webcast from 2005, participants could ask golf pro Scotty Cameron questions. As the Webcast progressed, a transcript was available so that viewers could go back over previous material. time to examine your own presentation style. While the you need the content of the Webcast to do your job, you will anonymity of a Webcast may promote interaction among those listen regardless of the speaker's style. If you are an auditor less likely to speak in a public forum, it is still up to the presen- and you are learning about [new regulations], he says, you ter to encourage that interaction and to make the most of the need to listen because you have to act. tools available. So take some time to review your previous Getting the Audience Involved Webcasts with the following suggestions in mind. Ron Shulkin, director of sales at Interactive Video Technologies Web presentation experts recommend several standard IVT , says that the speaker's style can have a profound effect techniques for keeping the audience engaged. on whether people listen. If the speaker drones on and just flips Polling: This is the most common way a presenter can inter- slides without stopping to check in with the audience, the audi- act directly with the audience and get immediate feedback. ence may shut down. The more you engage the audience, it's The presenter asks a question and gives a time limit. When that much more likely you will keep their attention, he says. the time is up, the software tallies the results and displays Speakers need to understand that keeping the audience's them to the presenter and the audience. This provides a way attention online is harder than in a face-to-face presentation, for the audience to see if others agree with their point and it 50 STREAMING MEDIA May 2006 www.streamingmedia.com http://www.streamingmedia.com Table of Contents for the Digital Edition of Streaming Media - May 2006 Contents The Tipping Point Open the Pod Door Adobe Looks to the Future at Flashforward 2006 Commentary Mobile DTV Alliance Formed to Promote Best Practices for DVB-H Standard News Bytes The Great Telecom Debate Asleep at the Wheel Technology and Business Trends Game On Perfect Pitch If You Webcast It, How Many Will Come? Cool Tools The Three C's of Convergence: Consumers, Convenience, and Content Mission Control Is There Anybody Out There? How We Got Here . . . Where We?re Going: RayCaster 1.6 Macromedia Captivate by Adobe and TechSmith Camtasia Autodesk Cleaner Ball of Confusion Streaming Media - May 2006 Streaming Media - May 2006 - (Page cover1) Streaming Media - May 2006 - (Page cover2) Streaming Media - May 2006 - (Page 1) Streaming Media - May 2006 - (Page 2) Streaming Media - May 2006 - (Page 3) Streaming Media - May 2006 - (Page 4) Streaming Media - May 2006 - (Page 5) Streaming Media - May 2006 - Contents (Page 6) Streaming Media - May 2006 - Contents (Page 7) Streaming Media - May 2006 - The Tipping Point (Page 8) Streaming Media - May 2006 - The Tipping Point (Page 9) Streaming Media - May 2006 - Open the Pod Door (Page 10) Streaming Media - May 2006 - Open the Pod Door (Page 11) Streaming Media - May 2006 - Adobe Looks to the Future at Flashforward 2006 (Page 12) Streaming Media - May 2006 - Adobe Looks to the Future at Flashforward 2006 (Page 13) Streaming Media - May 2006 - Commentary (Page 14) Streaming Media - May 2006 - Commentary (Page 15) Streaming Media - May 2006 - Mobile DTV Alliance Formed to Promote Best Practices for DVB-H Standard (Page 16) Streaming Media - May 2006 - Mobile DTV Alliance Formed to Promote Best Practices for DVB-H Standard (Page 17) Streaming Media - May 2006 - The Great Telecom Debate (Page 18) Streaming Media - May 2006 - The Great Telecom Debate (Page 19) Streaming Media - May 2006 - The Great Telecom Debate (Page 20) Streaming Media - May 2006 - The Great Telecom Debate (Page 21) Streaming Media - May 2006 - Asleep at the Wheel (Page 22) Streaming Media - May 2006 - Asleep at the Wheel (Page 23) Streaming Media - May 2006 - Technology and Business Trends (Page 24) Streaming Media - May 2006 - Technology and Business Trends (Page 25) Streaming Media - May 2006 - Game On (Page 26) Streaming Media - May 2006 - Game On (Page 27) Streaming Media - May 2006 - Perfect Pitch (Page 28) Streaming Media - May 2006 - Perfect Pitch (Page 29) Streaming Media - May 2006 - Perfect Pitch (Page 30) Streaming Media - May 2006 - Perfect Pitch (Page 31) Streaming Media - May 2006 - If You Webcast It, How Many Will Come? (Page 32) Streaming Media - May 2006 - If You Webcast It, How Many Will Come? (Page 33) Streaming Media - May 2006 - If You Webcast It, How Many Will Come? (Page 34) Streaming Media - May 2006 - If You Webcast It, How Many Will Come? (Page 35) Streaming Media - May 2006 - If You Webcast It, How Many Will Come? (Page 36) Streaming Media - May 2006 - If You Webcast It, How Many Will Come? (Page 37) Streaming Media - May 2006 - The Three C's of Convergence: Consumers, Convenience, and Content (Page 38) Streaming Media - May 2006 - The Three C's of Convergence: Consumers, Convenience, and Content (Page 39) Streaming Media - May 2006 - Cool Tools (Page 40) Streaming Media - May 2006 - Cool Tools (Page 41) Streaming Media - May 2006 - Cool Tools (Page 42) Streaming Media - May 2006 - Cool Tools (Page 43) Streaming Media - May 2006 - Cool Tools (Page 44) Streaming Media - May 2006 - Cool Tools (Page 45) Streaming Media - May 2006 - Mission Control (Page 46) Streaming Media - May 2006 - Mission Control (Page 47) Streaming Media - May 2006 - Is There Anybody Out There? (Page 48) Streaming Media - May 2006 - Is There Anybody Out There? (Page 49) Streaming Media - May 2006 - Is There Anybody Out There? (Page 50) Streaming Media - May 2006 - Is There Anybody Out There? (Page 51) Streaming Media - May 2006 - Is There Anybody Out There? (Page 52) Streaming Media - May 2006 - Is There Anybody Out There? (Page 53) Streaming Media - May 2006 - How We Got Here . . . Where We?re Going: (Page 54) Streaming Media - May 2006 - How We Got Here . . . Where We?re Going: (Page 55) Streaming Media - May 2006 - RayCaster 1.6 (Page 56) Streaming Media - May 2006 - RayCaster 1.6 (Page 57) Streaming Media - May 2006 - RayCaster 1.6 (Page 58) Streaming Media - May 2006 - RayCaster 1.6 (Page 59) Streaming Media - May 2006 - Macromedia Captivate by Adobe and TechSmith Camtasia (Page 60) Streaming Media - May 2006 - Macromedia Captivate by Adobe and TechSmith Camtasia (Page 61) Streaming Media - May 2006 - Macromedia Captivate by Adobe and TechSmith Camtasia (Page 62) Streaming Media - May 2006 - Macromedia Captivate by Adobe and TechSmith Camtasia (Page 63) Streaming Media - May 2006 - Macromedia Captivate by Adobe and TechSmith Camtasia (Page 64) Streaming Media - May 2006 - Macromedia Captivate by Adobe and TechSmith Camtasia (Page 65) Streaming Media - May 2006 - Autodesk Cleaner (Page 66) Streaming Media - May 2006 - Autodesk Cleaner (Page 67) Streaming Media - May 2006 - Autodesk Cleaner (Page 68) Streaming Media - May 2006 - Autodesk Cleaner (Page 69) Streaming Media - May 2006 - Autodesk Cleaner (Page 70) Streaming Media - May 2006 - Autodesk Cleaner (Page 71) Streaming Media - May 2006 - Ball of Confusion (Page 72) Streaming Media - May 2006 - Ball of Confusion (Page 73) Streaming Media - May 2006 - Ball of Confusion (Page 74) http://www.nxtbookMEDIA.com
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