Streaming Media - June/July 2008 - (Page 18) bit rates Technology and Business Trends by the Numbers All data from Nielsen Online, March 2008 (For more information about sourcing guidelines, visit www.netratings.com.) Top 10 Online Video Brands BRAND YouTube FOX Interactive Media Yahoo! Nickelodeon MSN/Windows Live ESPN Disney Online Turner Entertainment CNN Digital Google TOTAL STREAMS (THOUSANDS) 3,646,076 332,706 265,912 187,646 170,850 114,631 90,130 89,795 82,525 74,826 UNIQUE VIEWERS (THOUSANDS) 69,604 19,801 22,532 6,256 10,521 6,103 7,671 6,348 5,515 14,095 ‘how big an audience is there for reruns?’ -Wendy Davis on OMMA’s “Just an Online Minute” blog OVERALL Online Video Usage March 2008 Unique Viewers Total Streams Streams per Viewer Time Spent Viewing per Viewer 115,366,000 6,967,963,000 60.4 137.3 minutes TOTAL STREAMS Top 10 Video Subcategories SUBCATEGORY Videos & Movies Member Community Search Engines/Portals Family & Lifestyle News & Information Broadcast Media General Interest Search Engines/Portals Sports Multicategory Entertainment Music Online Games TOTAL STREAMS (THOUSANDS) 4,076,029 333,860 320,549 303,575 233,653 225,730 221,648 118,719 88,777 56,693 SHARE OF STREAMS (%) 58.5 4.79 4.6 4.36 3.35 3.24 3.18 1.7 1,27 0.81 TOTAL STREAMS 18 STREAMING MEDIA June/July 2008 http://www.netratings.com
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