Streaming Media - August/September 2007 - (Page 29)

Among the multiple video screens in each Jyske Bank branch (near right) are one above the Theme Island, which displays bank product information, and one above the CoffeeBar. Underneath the video screen at the Theme Island (far right), Jyske Bank customers can pick up product boxes, which have bar codes they can scan at another island to watch video about that particular bank offering. Beyond Digital Signage Jensen says that the desire to run digital signage within the bank branches was a big part of the original impetus behind the enterprise video installation. “We wanted digital signage, of course—everyone does that nowadays—but we also wanted to use video to help explain things to people,” he says. “We have brochures, but some people just don’t read brochures. But video helps a lot to explain our products. Video is a very effective communications tool. Of course, we wanted digital signage because it looks good and it’s easy to manage. And you don’t have to run around changing posters and stuff like that. But we wanted more than that.” If you’re going to have a lot of monitors in public areas, it makes a lot of sense to use them for digital signage, says Pattison. “You don’t want that expensive plasma screen just sitting there dark,” he says. In other words, if you have the monitors, you may as well use them as often as possible (in the case of digital signage, continuously) to get your messages out. He explains that when a customer takes control via mouse, bar code, or touch screen, the system will do an auto-interrupt to remove the signage stream and replace it with the new requested stream. “Jyske is using its digital signage mostly for bank messaging, which is good,” says Pattison. “In the early days of digital signage, people were doing stuff like rolling CNN, which really doesn’t help the company get its message out. Fortunately, Jyske has enough of their own branded video content that they can run video messages constantly. They don’t need much filler.” enterprise video system last September, the bank has been using it internally more and more. It has become an important communication system for the bank’s 4,000 geographically scattered employees “They are using video at Jyske Banks to reach their customers with this very targeted digital signage-based solution,” says Pattison, “but they are also using video to inform and educate people internally, using webcasting out of a world-class studio. And they are doing webcasting across branches as well as capturing those communications for later video-on-demand playback.” This sort of internal education is important, says Pattison, “because in financial services there is a lot of information and lot of events in the market related to products that knowledge workers need to be made aware of on a day to day basis.” Jyske Bank has “its own corporate network with a very thick pipe out to the branches,” says Pattison. Indeed, those pipes are “20-megabit lines and next year they’ll be 40,” says Jensen. “We have a large fiber network, so we have no problem with bandwidth,” he adds. Jyske is using these big pipes to do “live webcasts, corporate communications, executive addresses, quarterly updates, and so on,” says Pattison. “And they are now doing a Friday morning analyst update for all the branches. And all the bank employees have their own desktops, so they’ll webcast to the desktops. Those viewers will either see the corporate event through live webcasting or they’ll find it on demand through the portal.” Who’s Providing What? On the Inside Jensen reports that since the completion of the Jyske Without a scorecard, it’s difficult to tell who has contributed what to the enterprise video system that WWW.STREAMINGMEDIA.COM 29 http://WWW.STREAMINGMEDIA.COM

Table of Contents Feed for the Digital Edition of Streaming Media - August/September 2007

Table of Contents Sweet Sixteen Letters to the Editor Technology and Business Trends IBM Takes Webcasting to the Desktop ROI in the EDU Bank Serves Espresso, Enterprise Video Online Video Advertising: Hit or Miss MLB’s Foul Bawl A Crash Course in Flash Video Newspapers in Multimedia Metamorphosis Webcasting Large Entertainment Events: Seeing Through the Hype Webcasting With Windows Media Can’t Start A Fire . . . A WiMAX Primer Mobile Video at Last Telestream Episode Pro Grass Valley ProCoder 3 Silverlight Is No Flash Killer

Streaming Media - August/September 2007

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