Streaming Media - August/September 2007 - (Page 30)

case study Bank Serves Espresso, Enterprise Video Jyske Bank is now using, but Media Publisher’s Pattison summarizes the credits: “There are three flavors of hardware in play here— encoding appliances from Envivio, caching boxes from Stratacache, and the digital signage endpoints. And to make that work, you need software, and that’s what we do. We bring that all together. Our Video Control Center is the platform agent that talks to the encoder, the streaming servers, and the network.” Ian Locke, VP of strategic alliances for Envivio Inc., describes his company’s contribution to the system: “Jyske has eight of our encoders and over 120 of our video servers, which they use both as a repository for the video as well as to do all the unicast and multicast requesting that needs to take place within an enterprise network.” He says that there is at least one Envivio video server in each of the 119 Jyske branches, and multiple servers at the bank headquarters. Locke believes Jyske chose his company’s equipment because Envivio specializes in MPEG-4/H.264. “The thing they like about our technology is they can play it back on set-top boxes, they can play it back on PCs, and in the future, they can go mobile with their content,” says Locke. “I think they are interested in maintaining open standards and high standards, but they’ve also bought into our convergence message about being able to get out to all platforms and being able to offer multiple services.” “We see one of the key advantages of H.264 as being able to move it across networks, across any kind of network, out to any kind of client device. We see that as our big strength, especially when compared to other broadcast or enterprise technologies,” says Locke. “MPEG-4 is made for real-time applications like this. H.264 can get from one end of the network to the other with less than a two-second latency. That kind of live video has traditionally been a huge obstacle or problem for many enterprise video technologies, especially Windows Media.” The other piece of the Jyske project puzzle is supplied by Stratacache, says Pattison. “Jyske is using Stratacache at the network side, using Envivio for encoding, using [Media Publisher] software for creation, management, and distribution of content, and then they are distributing over Stratacache, which is essentially a CDN.” Among many things, Stratacache provides edge appliances for content caching, according to Pattison. branch training right down to morning updates to branch workers so they can work and interface with customers with the latest and greatest information. It’s the perfect example of why live matters. They capture all of the content so it is available on demand. They also upload externally created video events to our platform, and we manage that within our Video Control Center. And we integrate with the video encoders and distribute across their corporate network, but we’re also managing all the assets, categorizing them, so you can find all the video content within the enterprise. And as a subset of that, we are pushing out to digital signage at branch locations to help them attract and retain customers by making the branch experience more interactive. “ Besides giving Jyske content-management capabilities, the Media Publisher solution also provides a front-end tool for video content capture, says Pattison. “We have a product called Live Event Pro, which is a live webcasting application that provides an interface for both presenter and moderator (if you have one) to create a video event. And we also have a product called VOD Manager so that video content, whether live or uploaded, can be edited. And you can associate metadata with it. We have a digital signage application, so you can take video content, produce an RSS feed, and flow it out to endpoints. And then our platform is called the Video Control Center, which provides the ability to interoperate with all the different components of infrastructure—encoders, streaming servers, and so on. That’s all managed proactively with IT through that Video Control Center central system.” ROI Jyske’s Lars Jensen says that it’s hard to measure ROI for this project, but that the bank measures general success using several metrics. Of course, the bottomline metric (yearly net income) is “the bottom line,” says Jensen. But he says the bank also takes very seriously the results of a rather detailed customer satisfaction survey that it conducts annually. “Feedback from our customers has been very positive, which is crucial in the competitive retail banking environment,” says Jensen. “Video is helping us accomplish our goal of being first to offer more advanced services to banking customers.” As a tool for internal corporate communications, the bank’s Media Publisher-centric system has also gotten good reviews from internal users. Feedback from the bank’s 4,000 employees has been “fantastic,” according to Jensen. “We are able to communicate more effectively and innovatively, which is building morale, strengthening Central Software Naturally, Pattison thinks his company’s software is the most important component of the Jyske enterprise video system. “Our software is used to do everything from live event webcasting for corporate communications and 30 STREAMING MEDIA August/September 2007

Table of Contents Feed for the Digital Edition of Streaming Media - August/September 2007

Table of Contents Sweet Sixteen Letters to the Editor Technology and Business Trends IBM Takes Webcasting to the Desktop ROI in the EDU Bank Serves Espresso, Enterprise Video Online Video Advertising: Hit or Miss MLB’s Foul Bawl A Crash Course in Flash Video Newspapers in Multimedia Metamorphosis Webcasting Large Entertainment Events: Seeing Through the Hype Webcasting With Windows Media Can’t Start A Fire . . . A WiMAX Primer Mobile Video at Last Telestream Episode Pro Grass Valley ProCoder 3 Silverlight Is No Flash Killer

Streaming Media - August/September 2007

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.