Streaming Media - August/September 2007 - (Page 39) What Could The Future Even while online video ads continue to grow, it’s an area that’s so new that it is continuing to change and develop. We asked the experts what’s in store for online video ads. David Hallerman, Analyst, eMarketer Hallerman sees technology on the horizon that will run ad content over the video in the corner, not unlike a ticker or VH1 Pop-Up Video content. He says these types of ads could display for around 15 seconds or until someone clicks to see more. What he likes about this idea is that it doesn’t interrupt the viewer experience of watching the desired content and on some level calls the viewer to pay attention. Ben Crain, VP of Media, Rapt Crain sees the industry continuing to grow steadily, but struggling in the coming months to overcome growing pains and understand how to monetize video. He wants to see advertisers come up with something more creative than the standard 30-second spot that has been running on television all these years, and he expects to see more content that caters to the online environment. Adam Berry, VP of Marketing, Brightcove Berry thinks that sponsorship could come to the forefront, especially for advertisers looking for brand recognition rather than direct-sales results. This could include product placement or branding integrated into the page where the content plays. He also sees a role for viral marketing sites—for example, releasing your ad on YouTube, an increasingly common practice. There may also be more branded content such as marketing a travel show sponsored by a cruise line. Bring? WWW.STREAMINGMEDIA.COM 39 http://us.ntt.net/streaming http://us.ntt.net/streaming http://WWW.STREAMINGMEDIA.COM
Table of Contents Feed for the Digital Edition of Streaming Media - August/September 2007 Table of Contents Sweet Sixteen Letters to the Editor Technology and Business Trends IBM Takes Webcasting to the Desktop ROI in the EDU Bank Serves Espresso, Enterprise Video Online Video Advertising: Hit or Miss MLB’s Foul Bawl A Crash Course in Flash Video Newspapers in Multimedia Metamorphosis Webcasting Large Entertainment Events: Seeing Through the Hype Webcasting With Windows Media Can’t Start A Fire . . . A WiMAX Primer Mobile Video at Last Telestream Episode Pro Grass Valley ProCoder 3 Silverlight Is No Flash Killer Streaming Media - August/September 2007 Streaming Media - August/September 2007 - (Page Cover1) Streaming Media - August/September 2007 - (Page Cover2) Streaming Media - August/September 2007 - (Page 1) Streaming Media - August/September 2007 - (Page 2) Streaming Media - August/September 2007 - (Page 3) Streaming Media - August/September 2007 - (Page 4) Streaming Media - August/September 2007 - (Page 5) Streaming Media - August/September 2007 - (Page 6) Streaming Media - August/September 2007 - (Page 7) Streaming Media - August/September 2007 - (Page 8) Streaming Media - August/September 2007 - (Page 9) Streaming Media - August/September 2007 - Table of Contents (Page 10) Streaming Media - August/September 2007 - Table of Contents (Page 11) Streaming Media - August/September 2007 - Sweet Sixteen (Page 12) Streaming Media - August/September 2007 - Sweet Sixteen (Page 13) Streaming Media - August/September 2007 - Letters to the Editor (Page 14) Streaming Media - August/September 2007 - Letters to the Editor (Page 15) Streaming Media - August/September 2007 - Letters to the Editor (Page 16) Streaming Media - August/September 2007 - Letters to the Editor (Page 17) Streaming Media - August/September 2007 - Letters to the Editor (Page 18) Streaming Media - August/September 2007 - Letters to the Editor (Page 19) Streaming Media - August/September 2007 - Technology and Business Trends (Page 20) Streaming Media - August/September 2007 - Technology and Business Trends (Page 21) Streaming Media - August/September 2007 - IBM Takes Webcasting to the Desktop (Page 22) Streaming Media - August/September 2007 - IBM Takes Webcasting to the Desktop (Page 23) Streaming Media - August/September 2007 - IBM Takes Webcasting to the Desktop (Page 24) Streaming Media - August/September 2007 - IBM Takes Webcasting to the Desktop (Page 25) Streaming Media - August/September 2007 - IBM Takes Webcasting to the Desktop (Page 26) Streaming Media - August/September 2007 - ROI in the EDU (Page 27) Streaming Media - August/September 2007 - Bank Serves Espresso, Enterprise Video (Page 28) Streaming Media - August/September 2007 - Bank Serves Espresso, Enterprise Video (Page 29) Streaming Media - August/September 2007 - Bank Serves Espresso, Enterprise Video (Page 30) Streaming Media - August/September 2007 - Bank Serves Espresso, Enterprise Video (Page 31) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 32) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 33) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 34) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 35) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 36) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 37) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 38) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 39) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 40) Streaming Media - August/September 2007 - Online Video Advertising: Hit or Miss (Page 41) Streaming Media - August/September 2007 - MLB’s Foul Bawl (Page 42) Streaming Media - August/September 2007 - MLB’s Foul Bawl (Page 43) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 44) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 45) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 46) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 47) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 48) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 49) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 50) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 51) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 52) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 53) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 54) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 55) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 56) Streaming Media - August/September 2007 - A Crash Course in Flash Video (Page 57) Streaming Media - August/September 2007 - Newspapers in Multimedia Metamorphosis (Page 58) Streaming Media - August/September 2007 - Newspapers in Multimedia Metamorphosis (Page 59) Streaming Media - August/September 2007 - Newspapers in Multimedia Metamorphosis (Page 60) Streaming Media - August/September 2007 - Newspapers in Multimedia Metamorphosis (Page 61) Streaming Media - August/September 2007 - Newspapers in Multimedia Metamorphosis (Page 62) Streaming Media - August/September 2007 - Newspapers in Multimedia Metamorphosis (Page 63) Streaming Media - August/September 2007 - Newspapers in Multimedia Metamorphosis (Page 64) Streaming Media - August/September 2007 - Newspapers in Multimedia Metamorphosis (Page 65) Streaming Media - August/September 2007 - Webcasting Large Entertainment Events: Seeing Through the Hype (Page 66) Streaming Media - August/September 2007 - Webcasting Large Entertainment Events: Seeing Through the Hype (Page 67) Streaming Media - August/September 2007 - Webcasting Large Entertainment Events: Seeing Through the Hype (Page 68) Streaming Media - August/September 2007 - Webcasting Large Entertainment Events: Seeing Through the Hype (Page 69) Streaming Media - August/September 2007 - Webcasting Large Entertainment Events: Seeing Through the Hype (Page 70) Streaming Media - August/September 2007 - Webcasting Large Entertainment Events: Seeing Through the Hype (Page 71) Streaming Media - August/September 2007 - Webcasting With Windows Media (Page 72) Streaming Media - August/September 2007 - Webcasting With Windows Media (Page 73) Streaming Media - August/September 2007 - Webcasting With Windows Media (Page 74) Streaming Media - August/September 2007 - Webcasting With Windows Media (Page 75) Streaming Media - August/September 2007 - Webcasting With Windows Media (Page 76) Streaming Media - August/September 2007 - Webcasting With Windows Media (Page 77) Streaming Media - August/September 2007 - Webcasting With Windows Media (Page 78) Streaming Media - August/September 2007 - Webcasting With Windows Media (Page 79) Streaming Media - August/September 2007 - Can’t Start A Fire . . . (Page 80) Streaming Media - August/September 2007 - Can’t Start A Fire . . . (Page 81) Streaming Media - August/September 2007 - A WiMAX Primer (Page 82) Streaming Media - August/September 2007 - A WiMAX Primer (Page 83) Streaming Media - August/September 2007 - A WiMAX Primer (Page 84) Streaming Media - August/September 2007 - A WiMAX Primer (Page 85) Streaming Media - August/September 2007 - Mobile Video at Last (Page 86) Streaming Media - August/September 2007 - Mobile Video at Last (Page 87) Streaming Media - August/September 2007 - Mobile Video at Last (Page 88) Streaming Media - August/September 2007 - Mobile Video at Last (Page 89) Streaming Media - August/September 2007 - Telestream Episode Pro (Page 90) Streaming Media - August/September 2007 - Telestream Episode Pro (Page 91) Streaming Media - August/September 2007 - Telestream Episode Pro (Page 92) Streaming Media - August/September 2007 - Telestream Episode Pro (Page 93) Streaming Media - August/September 2007 - Telestream Episode Pro (Page 94) Streaming Media - August/September 2007 - Telestream Episode Pro (Page 95) Streaming Media - August/September 2007 - Telestream Episode Pro (Page 96) Streaming Media - August/September 2007 - Telestream Episode Pro (Page 97) Streaming Media - August/September 2007 - Grass Valley ProCoder 3 (Page 98) Streaming Media - August/September 2007 - Grass Valley ProCoder 3 (Page 99) Streaming Media - August/September 2007 - Grass Valley ProCoder 3 (Page 100) Streaming Media - August/September 2007 - Grass Valley ProCoder 3 (Page 101) Streaming Media - August/September 2007 - Grass Valley ProCoder 3 (Page 102) Streaming Media - August/September 2007 - Silverlight Is No Flash Killer (Page 103) Streaming Media - August/September 2007 - Silverlight Is No Flash Killer (Page 104) Streaming Media - August/September 2007 - Silverlight Is No Flash Killer (Page Cover3) Streaming Media - August/September 2007 - Silverlight Is No Flash Killer (Page Cover4)
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