Streaming Media - August/September 2008 - (Page 10)

AUGUST/SEPTEMBER 2008 Editor Eric Schumacher-Rasmussen Executive Editor Stephen Nathans-Kelly Assistant Editor Bill Greenwood Executive Vice President Dan Rayburn Graphic Designer Amy Romanofsky Print Production Assistant Kerri Fice Editorial Services Manager Deborah Poulson Copy Editors Cindy Martine, John Carr Contributing Editors Jose Castillo • Geoff Daily • Mark Fritz • Steve Mack • Jan Ozer • Dan Rayburn • Paul Riismandel • Tim Siglin CORPORATE Chairman Roger Bilboul President & CEO Thomas H. Hogan Vice President of Content Dick Kaser Vice President of Graphics and Production Heide Dengler Group Publisher Bob Fernekees Vice President of Administration John Yersak Vice President of Marketing Tom Hogan Jr. Ad Trafficking Coordinator Michael Hardwick Circulation Manager Janeen Welsh Business Office 143 Old Marlton Pike, Medford, NJ 08055 Phone: 800/300-9868, 609/654-6266; Fax: 609/654-4309 Writing for Streaming Media magazine Contact Eric Schumacher-Rasmussen: 104 Grove St., Beaver Dam, WI 53916 Phone: 920/342-6263; Fax: 608/237-6157 erics@streamingmedia.com To Subscribe To subscribe to Streaming Media magazine, go to www.streamingmedia.com/magazine or write to: Streaming Media magazine Information Today, Inc. 143 Old Marlton Pike, Medford, NJ 08055 Annual Subscription rate: $39.95 per year for unqualified subscribers plus $10.00 s/h for international orders. List Services Joel Unickow, Publisher 88 Danbury Road, Suite 1D, Wilton, CT 06897-4007 joel@streamingmedia.com Toll Free 877/812-8815; Direct: 250.716.8815 Fax: 250.716.8816 Direct Advertising Inquiries to: Joel Unickow, Publisher 88 Danbury Road, Suite 1D, Wilton, CT 06897-4007 joel@streamingmedia.com Toll Free 877/812-8815; Direct: 250.716.8815 Fax: 250.716.8816 Reprints 88 Danbury Road, Suite 1D, Wilton, CT 06897-4007 800/248-8466, Ext. 512; Fax 203/761-1444 kerri.fice@infotoday.com Streaming Media magazine (ISSN 1559-8039) is published six times a year by Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055. Subscription Services/Back Issues To place an order and for subscriber service questions call 800/248.0588; web url: http://www.omeda.com/strm/ POSTMASTER: Send all address changes to: Streaming Media magazine, 88 Danbury Road, Suite 1D, Wilton, CT 06897 Copyright© 2008, Information Today, Inc. All rights reserved. Printed in the United States of America Streaming Media magazine is a publication for technology managers and executive decision makers who are implementing streaming within their organizations. Streaming Media magazine is read by qualified recipients in key market segments that are rapidly adopting streaming technology, including enterprise, government, education, elearning, and media and entertainment verticals. No part of this magazine may be reproduced by any means—print, electronic, or any other— without prior written permission of the publisher. Copyright Information Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Information Today, Inc., provided that the base fee of US$ 2.00 per copy, plus US$ 00.20 per page is paid directly to Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923; 978/750-8400; Fax 978/646-8600. USA (www.copyright.com). For those organizations that have been granted a photocopy license by CCC, a separate system of payment has been arranged. Photocopies for academic use: Persons desiring to make academic course packs which include articles from this journal should contact the Copyright Clearance Center to request authorization through CCC’s Academic Permissions Service (APS), subject to the conditions thereof. Same CCC address as above. Be sure to reference APS. Creation of derivative works, such as informative abstracts, unless agreed to in writing by the copyright owner, is forbidden. Acceptance of an advertisement does not imply an endorsement by Streaming Media magazine. Streaming Media magazine disclaims responsibility for the statements, either of fact or opinion, advanced by the contributors and/or authors. Streaming Media magazine is printed and bound at Publisher’s Press, Inc., Shepherdsville, Kentucky. Streaming Media magazine is a Trademark of Information Today, Inc. ©2008 Information Today. Inc. http://www.streamingmedia.com/magazine http://www.omeda.com/strm/ http://www.copyright.com

Table of Contents Feed for the Digital Edition of Streaming Media - August/September 2008

Streaming Media - August/September 2008 Table of Contents No Doubt - Editor's Note Mo’ Videos, Mo’ Money: Solving the Problem of Network Cost Why Good Design Matters More Than Ever: Just. Press. Play. Technology and Business Trends by the Numbers High-Touch Encoding With Microsoft Expression Encoder 2 The State of the Content Delivery Market, 2008 Get a Life: New Tools Put Lifecasting Within Anyone’s Reach So Many Codecs, So Little Time: Comparing H.264 Files Using Codecs From Apple, Dicas, and MainConcept Writing an RFP for Maximum ROI: Things to Consider and Questions to Ask When Writing a Request for Proposal for a Corporate Webcasting System The Patent Wars Producing Screencams in Camtasia Studio Analyze That Using Video to Communicate Change for Business Success Intellectuals’ Property Rights

Streaming Media - August/September 2008

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