Streaming Media - August/September 2008 - (Page 50)

can be an entertainment or informational component, but at the same time, there is a desire to monetize the content. Hyde provides an example of a pet store owner who broadcasts live from an aquarium and does so for both reasons that Rosenbaum cites. “The pet store owner has a camera inside a reef aquarium in his shop broadcasting 24/7—at nighttime the camera switches to infrared so you can see in the dark. Hobbyists study changes in the reef, chat about fish-keeping, help each other, and so on, whereas other people have the live stream on in the background while they do something else. It’s quite relaxing. And of course let’s not forget the shopkeeper—he is promoting his business online, attracting lots of attention in the community and has seen real business growth as a result of self-casting,” Hyde says. (You can view the aquarium at www.selfcast.com/tropicalandmarines.) Bhaskar Roy, CEO at Qik, a service that allows you to broadcast live using the video camera in your cell phone, says he is surprised every day by the way that people are using Qik. “We started with people using it for sharing their personal experiences, but people are using it for healthcare, to record the news, a few TV stations and newspapers (like The Fresno Bee, The Sacramento Bee, and CNN) are all using the service to capture news and support news live. We are seeing uses across the board for a variety of reasons,” he says. Rosenbaum describes two different approaches to using Magnify.net. One is used by Jeff Hibbard, who broadcasts from the cab of his pickup truck several times a day. “Jeff Hibbard is this guy who records and broadcasts from the cab of his truck. Everybody here loves this guy … There is one of the 364 videos [on his Magnify.net site] where he shows his [video and computer] set up. It’s hysterical…There is never a day you are not going to find Jeff Hibbard in his truck,” Rosenbaum says. Another example Rosenbaum provides is from a Native American couple named Geronimo and Little Bear who started a video sharing site for the Native American community called Native American Tube. In just 6 weeks, they had collected thousands of videos and had almost 500 community members. “They have literally from a cold start gathered thousands of videos,” Rosenbaum says. He adds that this ability to build a community of like-minded people in this fashion is another side of the lifecasting phenomenon. get a life The Social Aspect of Lifecasting It is precisely this social interaction that enables people like Jeff Hibbard to broadcast their videos and build a group of subscribers, as well as link their content to social networking sites such as Facebook and Twitter. This social aspect of self-casting is particularly important. In fact, Hyde thinks this is the next logical step for the industry. 50 STREAMING MEDIA August/September 2008 http://Magnify.net http://Magnify.net http://www.selfcast.com/tropicalandmarines

Table of Contents Feed for the Digital Edition of Streaming Media - August/September 2008

Streaming Media - August/September 2008 Table of Contents No Doubt - Editor's Note Mo’ Videos, Mo’ Money: Solving the Problem of Network Cost Why Good Design Matters More Than Ever: Just. Press. Play. Technology and Business Trends by the Numbers High-Touch Encoding With Microsoft Expression Encoder 2 The State of the Content Delivery Market, 2008 Get a Life: New Tools Put Lifecasting Within Anyone’s Reach So Many Codecs, So Little Time: Comparing H.264 Files Using Codecs From Apple, Dicas, and MainConcept Writing an RFP for Maximum ROI: Things to Consider and Questions to Ask When Writing a Request for Proposal for a Corporate Webcasting System The Patent Wars Producing Screencams in Camtasia Studio Analyze That Using Video to Communicate Change for Business Success Intellectuals’ Property Rights

Streaming Media - August/September 2008

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