Streaming Media - August/September 2008 - (Page 73)

• What are your plans for supporting future video formats? • What streaming servers does your system integrate with? • How does your system integrate with our existing video encoding system? ELEMENTS OF VIEWER AND EVENT MANAGEMENT Viewership Metrics. Reporting and tracking viewership and viewer behavior are key components of a successful webcasting program. They can be used to justify the return on investment of the purchase and the overall initiative. Deep, detailed, and usable metrics are a powerful way to build momentum and excitement with webcasting users as well as your organization’s influential decision makers. Your original research should tell you what types of reports are necessary and what types of information would be helpful to have. You need a provider that offers the kind of output you want at the level of detail you desire and need. Make a list of all of these things. When querying vendors about capabilities, a yes-or-no format makes sense, as does leaving a field open for vendors to note additional data that you may not have thought about. Ask to see samples of reports so you can see the detail behind an event. Remember, vendors may say they allow for survey questions, but make sure they are the types of questions you want, such as yes-or-no, open-ended, scaling, etc. (See the sidebar, “Critical Components of the Reporting Function.”) Standard webcasting systems have the following: • Scheduling features • Invitations via email from a webcast system • Integration with Microsoft Outlook • Statistics in real time • Various ways to access content; multiple encoding formats for PC and mobile devices • Administrative features • Ability to control attendance and access to events More advanced systems include the following: • Secure logon • Customizable pages • Ability to dynamically change the layout • Ability to create polls and survey questions on-the-fly • Administrator chat function WWW.STREAMINGMEDIA.COM 73 http://www.streamingmedia.com/europe http://www.streamingmedia.com/europe http://WWW.STREAMINGMEDIA.COM

Table of Contents Feed for the Digital Edition of Streaming Media - August/September 2008

Streaming Media - August/September 2008 Table of Contents No Doubt - Editor's Note Mo’ Videos, Mo’ Money: Solving the Problem of Network Cost Why Good Design Matters More Than Ever: Just. Press. Play. Technology and Business Trends by the Numbers High-Touch Encoding With Microsoft Expression Encoder 2 The State of the Content Delivery Market, 2008 Get a Life: New Tools Put Lifecasting Within Anyone’s Reach So Many Codecs, So Little Time: Comparing H.264 Files Using Codecs From Apple, Dicas, and MainConcept Writing an RFP for Maximum ROI: Things to Consider and Questions to Ask When Writing a Request for Proposal for a Corporate Webcasting System The Patent Wars Producing Screencams in Camtasia Studio Analyze That Using Video to Communicate Change for Business Success Intellectuals’ Property Rights

Streaming Media - August/September 2008

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