Streaming Media - October/November 2007 - (Page 18)

bit rates Technology and Business Trends by the Numbers College Students Lead Online Video Consumption USAGE PATTERNS Receive video links Send video links to others Watch video with others Rate video Post comments about videos Upload videos Pay for online video GENERAL INTERNET POPULATION 75% 57% 57% 13% 13% 13% 7% COLLEGE STUDENTS 91% 83% 41% 40% U.S. Online Video Viewers as a Percentage of Internet Users, 2006–2011 (projected) 2006 2007 2008 2009 34% 37% 14% 62.8% 72.0% 80.0% 84.2% 85.4% 86.6% 2010 2011 Sources: General Internet Population: Pew Internet/American Life Project College Students: SurveyU.com Note: Ages 3+; Online video viewer defined as an individual who downloads or streams video (content or advertising) at least once a month. Source: eMarketer, August 2007 In May 2007, 35% of U.S. internet users streamed video from YouTube. – comScore Video Metrix Worldwide 3G Subscribers Subscribers (millions) 700 652 Attitudes for U.S. Online Video Viewers Toward Online Video Advertisements, April–May 2007 (% of respondents) Prefer online video ads to be related to the content 600 500 418 400 56% Advertisements are a fair way for websites to provide free, professionally produced videos 300 268 54% 200 172 Prefer watching online ads in exchange for not paying to see favorite online videos 52% Online videos are a convenient way to get information about products and services 100 91 39 12 2004 2005 2006 2007 2008 2009 2010 44% Would watch an online video ad because it is just like watching ads on TV 0 1 2003 Source: Wireless Intelligence and Merriman Curhan Ford & Co. 32% Note: n=1,422 Sources: Online Publishers Association and OTX, “Frames of Reference: Online Video Advertising, Content, and Consumer Behavior,” June 6, 2007 The average video – comScore Video Metrix stream duration was 2.5 minutes. 18 STREAMING MEDIA October/November 2007 http://SurveyU.com Table of Contents for the Digital Edition of Streaming Media - October/November 2007Streaming Media - October/November 2007Table of ContentsIs There Anybody Alive Out There?Letters to the EditorTechnology and Business TrendsWhat the CDNs Are Charging for DeliveryVideo To GoThe 2007 Streaming Media Readers' Choice AwardsSunny Skies AheadDRM DemystifiedWhatever Happened to Quicktime?From Trend to Reality: YouTube for the EnterpriseStreaming 'Round the GlobeNewspapers in Multimedia Metamorphosis (Part Two)Format Wars ForeverReview: Adobe Creative Suite 3 Production PremiumH.264 Video: The Format of ConvergenceGettin’ High (Def) in AmsterdamUser-Generated Content—Live! (Sort Of)The Blair Witch Podcast?Streaming Media - October/November 2007Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page Cover1)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page Cover2)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page 1)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page 2)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page 3)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page 4)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page 5)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page 6)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page 7)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page 8)Streaming Media - October/November 2007 - Streaming Media - October/November 2007 (Page 9)Streaming Media - October/November 2007 - Table of Contents (Page 10)Streaming Media - October/November 2007 - Table of Contents (Page 11)Streaming Media - October/November 2007 - Table of Contents (Page 12)Streaming Media - October/November 2007 - Table of Contents (Page 13)Streaming Media - October/November 2007 - Is There Anybody Alive Out There? (Page 14)Streaming Media - October/November 2007 - Is There Anybody Alive Out There? (Page 15)Streaming Media - October/November 2007 - Letters to the Editor (Page 16)Streaming Media - October/November 2007 - Letters to the Editor (Page 17)Streaming Media - October/November 2007 - Technology and Business Trends (Page 18)Streaming Media - October/November 2007 - Technology and Business Trends (Page 19)Streaming Media - October/November 2007 - What the CDNs Are Charging for Delivery (Page 20)Streaming Media - October/November 2007 - What the CDNs Are Charging for Delivery (Page 21)Streaming Media - October/November 2007 - Video To Go (Page 22)Streaming Media - October/November 2007 - Video To Go (Page 23)Streaming Media - October/November 2007 - Video To Go (Page 24)Streaming Media - October/November 2007 - Video To Go (Page 25)Streaming Media - October/November 2007 - Video To Go (Page 26)Streaming Media - October/November 2007 - Video To Go (Page 27)Streaming Media - October/November 2007 - Video To Go (Page 28)Streaming Media - October/November 2007 - Video To Go (Page 29)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 30)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 31)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 32)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 33)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 34)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 35)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 36)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 37)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 38)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 39)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 40)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 41)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 42)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 43)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 44)Streaming Media - October/November 2007 - The 2007 Streaming Media Readers' Choice Awards (Page 45)Streaming Media - October/November 2007 - Sunny Skies Ahead (Page 46)Streaming Media - October/November 2007 - Sunny Skies Ahead (Page 47)Streaming Media - October/November 2007 - DRM Demystified (Page 48)Streaming Media - October/November 2007 - DRM Demystified (Page 49)Streaming Media - October/November 2007 - DRM Demystified (Page 50)Streaming Media - October/November 2007 - DRM Demystified (Page 51)Streaming Media - October/November 2007 - DRM Demystified (Page 52)Streaming Media - October/November 2007 - DRM Demystified (Page 53)Streaming Media - October/November 2007 - DRM Demystified (Page 54)Streaming Media - October/November 2007 - DRM Demystified (Page 55)Streaming Media - October/November 2007 - DRM Demystified (Page 56)Streaming Media - October/November 2007 - DRM Demystified (Page 57)Streaming Media - October/November 2007 - Whatever Happened to Quicktime? (Page 58)Streaming Media - October/November 2007 - Whatever Happened to Quicktime? (Page 59)Streaming Media - October/November 2007 - Whatever Happened to Quicktime? (Page 60)Streaming Media - October/November 2007 - Whatever Happened to Quicktime? (Page 61)Streaming Media - October/November 2007 - Whatever Happened to Quicktime? (Page 62)Streaming Media - October/November 2007 - Whatever Happened to Quicktime? (Page 63)Streaming Media - October/November 2007 - Whatever Happened to Quicktime? (Page 64)Streaming Media - October/November 2007 - Whatever Happened to Quicktime? (Page 65)Streaming Media - October/November 2007 - From Trend to Reality: YouTube for the Enterprise (Page 66)Streaming Media - October/November 2007 - From Trend to Reality: YouTube for the Enterprise (Page 67)Streaming Media - October/November 2007 - Streaming 'Round the Globe (Page 68)Streaming Media - October/November 2007 - Streaming 'Round the Globe (Page 69)Streaming Media - October/November 2007 - Streaming 'Round the Globe (Page 70)Streaming Media - October/November 2007 - Streaming 'Round the Globe (Page 71)Streaming Media - October/November 2007 - Streaming 'Round the Globe (Page 72)Streaming Media - October/November 2007 - Streaming 'Round the Globe (Page 73)Streaming Media - October/November 2007 - Streaming 'Round the Globe (Page 74)Streaming Media - October/November 2007 - Streaming 'Round the Globe (Page 75)Streaming Media - October/November 2007 - Newspapers in Multimedia Metamorphosis (Part Two) (Page 76)Streaming Media - October/November 2007 - Newspapers in Multimedia Metamorphosis (Part Two) (Page 77)Streaming Media - October/November 2007 - Newspapers in Multimedia Metamorphosis (Part Two) (Page 78)Streaming Media - October/November 2007 - Newspapers in Multimedia Metamorphosis (Part Two) (Page 79)Streaming Media - October/November 2007 - Newspapers in Multimedia Metamorphosis (Part Two) (Page 80)Streaming Media - October/November 2007 - Newspapers in Multimedia Metamorphosis (Part Two) (Page 81)Streaming Media - October/November 2007 - Newspapers in Multimedia Metamorphosis (Part Two) (Page 82)Streaming Media - October/November 2007 - Newspapers in Multimedia Metamorphosis (Part Two) (Page 83)Streaming Media - October/November 2007 - Format Wars Forever (Page 84)Streaming Media - October/November 2007 - Format Wars Forever (Page 85)Streaming Media - October/November 2007 - Format Wars Forever (Page 86)Streaming Media - October/November 2007 - Format Wars Forever (Page 87)Streaming Media - October/November 2007 - Format Wars Forever (Page 88)Streaming Media - October/November 2007 - Format Wars Forever (Page 89)Streaming Media - October/November 2007 - Review: Adobe Creative Suite 3 Production Premium (Page 90)Streaming Media - October/November 2007 - Review: Adobe Creative Suite 3 Production Premium (Page 91)Streaming Media - October/November 2007 - Review: Adobe Creative Suite 3 Production Premium (Page 92)Streaming Media - October/November 2007 - Review: Adobe Creative Suite 3 Production Premium (Page 93)Streaming Media - October/November 2007 - Review: Adobe Creative Suite 3 Production Premium (Page 94)Streaming Media - October/November 2007 - Review: Adobe Creative Suite 3 Production Premium (Page 95)Streaming Media - October/November 2007 - H.264 Video: The Format of Convergence (Page 96)Streaming Media - October/November 2007 - H.264 Video: The Format of Convergence (Page 97)Streaming Media - October/November 2007 - H.264 Video: The Format of Convergence (Page 98)Streaming Media - October/November 2007 - H.264 Video: The Format of Convergence (Page 99)Streaming Media - October/November 2007 - Gettin’ High (Def) in Amsterdam (Page 100)Streaming Media - October/November 2007 - Gettin’ High (Def) in Amsterdam (Page 101)Streaming Media - October/November 2007 - User-Generated Content—Live! (Sort Of) (Page 102)Streaming Media - October/November 2007 - User-Generated Content—Live! (Sort Of) (Page 103)Streaming Media - October/November 2007 - The Blair Witch Podcast? (Page 104)Streaming Media - October/November 2007 - The Blair Witch Podcast? (Page Cover3)Streaming Media - October/November 2007 - The Blair Witch Podcast? (Page Cover4)http://www.nxtbookMEDIA.com

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