Streaming Media - October/November 2007 - (Page 41) Video Advertising Platform ■ SPOTXCHANGE First runner-up: Digitalsmiths VideoSense Second runner-up: Eyeblaster Ad Campaign Manager The lack of standards for ad length, placement, and other factors continued to hinder the potential growth of online video advertising in 2007. On the other hand, a lack of standards opens the door to innovative approaches like SpotXchange. SpotXchange sets up a platform on which online video publishers can auction off available inventory to media buyers and advertisers who then bid on open slots. Once they purchased the slots, the advertisers can upload their commercials and target them by publisher, time of day, region, and category using SpotXchange’s self-serve Marketplace interface. Targeting is, of course, the name of the game, and first runnerup Digitalsmiths VideoSense allows for automated matching between advertising and appropriate content based on metadata generated by its software. And nobody offers a more comprehensive ad solution than Eyeblaster’s Ad Campaign Manager, which collects the company’s established deployment and measurement tools into a seamless suite of applications. Video Advertising Platform - SPOTXCHANGE WWW.STREAMINGMEDIA.COM 41 http://mediazone.com http://WWW.STREAMINGMEDIA.COM
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.