Streaming Media - October/November 2007 - (Page 67) that are highly scalable and secure. A video program will typically include synchronized slides or other desktop content and also may be bundled with static downloadable content (documents, PDFs, etc.) as well. Video must be distributed over private corporate networks and connect to a company’s existing infrastructure, including its video conferencing systems, encoders, streaming servers, and content delivery networks as well as other hardware- or software-based components. Live video events must scale to large audiences viewing the stream simultaneously, and typically require interactivity with the audience in the form of polling or Q&A functionality. Video events that are published for on-demand playback must also be securely accessed, often via an organization’s existing portal infrastructure, and must be removed from the network and access portal when the event has expired. Further, it is imperative that all content be stored in a secure archive over time and that it adhere to corporate regulatory requirements and compliance standards. As asserted by the analyst firm Frost & Sullivan in its recent “Realizing the Promise of Enterprise Video Communications” white paper, “ . . . video content is one of the most sensitive ‘content types’: It is highly attributable, as the creator or presenter is directly linked to the message and content they are delivering. As a result, the ability to detect and capture video assets that are being created across the enterprise, track and report video event viewership, and archive and delete expired video assets in an organized fashion are critical requirements for companies actively managing corporate governance and compliance.” Riding the “YouTube for the Enterprise” Wave Organizations desiring to embrace YouTube for the enterprise must respond to demand from the user audience for widespread video creation and viewing capabilities, while they also work to ensure that those events are created, managed, and distributed in a scalable and secure fashion. The wave of video use in the enterprise has already begun and will continue to rise. To realize the full potential of YouTube for the enterprise, it is imperative that IT and business leaders get ahead of the adoption curve and make the appropriate proactive, strategic investments. Organizations must consider the options: Either get out in front of the video wave and ride it effectively, or have it leave you behind. Steve Pattison is vice president of marketing and business development for Media Publisher. Comments? Email us at letters@streamingmedia.com, or check the masthead for other ways to contact us. WWW.STREAMINGMEDIA.COM 67 http://blog.streamingmedia.com http://WWW.STREAMINGMEDIA.COM
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