Streaming Media - October 2008 - (Page 12) OCTOBER/NOVEMBER 2008 Editor Eric Schumacher-Rasmussen Executive Editor Stephen Nathans-Kelly Assistant Editor Bill Greenwood Executive Vice President Dan Rayburn Graphic Designer Amy Romanofsky Print Production Assistant Kerri Fice Editorial Services Manager Deborah Poulson Copy Editors Cindy Martine, John Carr Contributing Editors Jose Castillo • Geoff Daily • Mark Fritz • Steve Mack • Jan Ozer • Dan Rayburn • Paul Riismandel • Tim Siglin CORPORATE Chairman Roger Bilboul President & CEO Thomas H. Hogan Vice President of Content Dick Kaser Vice President of Graphics and Production Heide Dengler Group Publisher Bob Fernekees Vice President & CAO John Yersak Vice President of Marketing Tom Hogan Jr. Ad Trafficking Coordinator Michael Hardwick Circulation Manager Janeen Welsh Business Office 143 Old Marlton Pike, Medford, NJ 08055 Phone: 800/300-9868, 609/654-6266; Fax: 609/654-4309 Writing for Streaming Media magazine Contact Eric Schumacher-Rasmussen: 104 Grove St., Beaver Dam, WI 53916 Phone: 920/342-6263; Fax: 608/237-6157 erics@streamingmedia.com To Subscribe To subscribe to Streaming Media magazine, go to www.streamingmedia.com/magazine or write to: Streaming Media magazine Information Today, Inc. 143 Old Marlton Pike, Medford, NJ 08055 Annual Subscription rate: $39.95 per year for unqualified subscribers plus $10.00 s/h for international orders. List Services Joel Unickow, Publisher 88 Danbury Road, Suite 1D, Wilton, CT 06897-4007 joel@streamingmedia.com Toll-Free 877/812-8815; Direct: 250.716.8815 Fax: 250.716.8816 Direct Advertising Inquiries to: Joel Unickow, Publisher 88 Danbury Road, Suite 1D, Wilton, CT 06897-4007 joel@streamingmedia.com Toll-Free 877/812-8815; Direct: 250.716.8815 Fax: 250.716.8816 Reprints 88 Danbury Road, Suite 1D, Wilton, CT 06897-4007 800/248-8466, Ext. 512; Fax 203/761-1444 kerri.fice@infotoday.com Streaming Media magazine (ISSN 1559-8039) is published six times a year by Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055. Subscription Services/Back Issues To place an order and for subscriber service questions call 800/248.0588; web url: http://www.omeda.com/strm/ POSTMASTER: Send all address changes to: Streaming Media magazine, 88 Danbury Road, Suite 1D, Wilton, CT 06897 Copyright© 2008, Information Today, Inc. All rights reserved. Printed in the United States of America Streaming Media magazine is a publication for technology managers and executive decision makers who are implementing streaming within their organizations. Streaming Media magazine is read by qualified recipients in key market segments that are rapidly adopting streaming technology, including enterprise, government, education, elearning, and media and entertainment verticals. No part of this magazine may be reproduced by any means—print, electronic, or any other— without prior written permission of the publisher. Copyright Information Authorization to photocopy items for internal or personal use, or the internal or personal use of specific clients, is granted by Information Today, Inc., provided that the base fee of US$ 2.00 per copy, plus US$ 00.20 per page is paid directly to Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923; 978/750-8400; Fax 978/646-8600. USA (www.copyright.com). For those organizations that have been granted a photocopy license by CCC, a separate system of payment has been arranged. Photocopies for academic use: Persons desiring to make academic course packs which include articles from this journal should contact the Copyright Clearance Center to request authorization through CCC’s Academic Permissions Service (APS), subject to the conditions thereof. Same CCC address as above. Be sure to reference APS. Creation of derivative works, such as informative abstracts, unless agreed to in writing by the copyright owner, is forbidden. Acceptance of an advertisement does not imply an endorsement by Streaming Media magazine. Streaming Media magazine disclaims responsibility for the statements, either of fact or opinion, advanced by the contributors and/or authors. Streaming Media magazine is printed and bound at Publisher’s Press, Inc., Shepherdsville, Kentucky. Streaming Media magazine is a Trademark of Information Today, Inc. ©2008 Information Today. Inc. http://www.streamingmedia.com/magazine http://www.omeda.com/strm/ http://www.copyright.com
Table of Contents Feed for the Digital Edition of Streaming Media - October 2008 Streaming Media - October 2008 Table of Contents Standard Time Technology and Business Trends by the Numbers Encoding for Screencams Meeting the Enterprise Video Distribution Challenge Pulling Back the Curtain on Level 3 The 2008 Streaming Media Readers’ Choice Award Winners The Ultimate Guide to Creating Online Video Content That Works, Part 1 Brave New Platforms Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual Creative Suite Turns 4 The Future of Internet Radio Decoding the Truth About Hi-Def Video Production Educating the Next Generation of Online Media Makers ViewCast Niagara GoStream SURF The Past and Future of Online Video: I’m Not Dead Yet! Streaming Media - October 2008 Streaming Media - October 2008 - Streaming Media - October 2008 (Page Cover1) Streaming Media - October 2008 - Streaming Media - October 2008 (Page Cover2) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 1) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 2) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 3) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 4) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 5) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 6) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 7) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 8) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 9) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 10) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 11) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 12) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 13) Streaming Media - October 2008 - Table of Contents (Page 14) Streaming Media - October 2008 - Table of Contents (Page 15) Streaming Media - October 2008 - Table of Contents (Page 16) Streaming Media - October 2008 - Table of Contents (Page 17) Streaming Media - October 2008 - Standard Time (Page 18) Streaming Media - October 2008 - Standard Time (Page 19) Streaming Media - October 2008 - Technology and Business Trends by the Numbers (Page 20) Streaming Media - October 2008 - Technology and Business Trends by the Numbers (Page 21) Streaming Media - October 2008 - Encoding for Screencams (Page 22) Streaming Media - October 2008 - Encoding for Screencams (Page 23) Streaming Media - October 2008 - Encoding for Screencams (Page 24) Streaming Media - October 2008 - Encoding for Screencams (Page 25) Streaming Media - October 2008 - Encoding for Screencams (Page 26) Streaming Media - October 2008 - Encoding for Screencams (Page 27) Streaming Media - October 2008 - Meeting the Enterprise Video Distribution Challenge (Page 28) Streaming Media - October 2008 - Meeting the Enterprise Video Distribution Challenge (Page 29) Streaming Media - October 2008 - Meeting the Enterprise Video Distribution Challenge (Page 30) Streaming Media - October 2008 - Meeting the Enterprise Video Distribution Challenge (Page 31) Streaming Media - October 2008 - Pulling Back the Curtain on Level 3 (Page 32) Streaming Media - October 2008 - Pulling Back the Curtain on Level 3 (Page 32A) Streaming Media - October 2008 - Pulling Back the Curtain on Level 3 (Page 32B) Streaming Media - October 2008 - Pulling Back the Curtain on Level 3 (Page 33) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 34) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 35) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 36) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 37) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 38) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 39) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 40) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 41) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 42) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 43) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 44) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 45) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 46) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 47) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 48) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 49) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 50) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 51) Streaming Media - October 2008 - Brave New Platforms (Page 52) Streaming Media - October 2008 - Brave New Platforms (Page 53) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 54) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 55) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 56) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 57) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 58) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 59) Streaming Media - October 2008 - Creative Suite Turns 4 (Page 60) Streaming Media - October 2008 - Creative Suite Turns 4 (Page 61) Streaming Media - October 2008 - The Future of Internet Radio (Page 62) Streaming Media - October 2008 - The Future of Internet Radio (Page 63) Streaming Media - October 2008 - The Future of Internet Radio (Page 64) Streaming Media - October 2008 - The Future of Internet Radio (Page 65) Streaming Media - October 2008 - The Future of Internet Radio (Page 66) Streaming Media - October 2008 - The Future of Internet Radio (Page 67) Streaming Media - October 2008 - The Future of Internet Radio (Page 68) Streaming Media - October 2008 - The Future of Internet Radio (Page 69) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 70) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 71) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 72) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 73) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 74) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 75) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 76) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 77) Streaming Media - October 2008 - Educating the Next Generation of Online Media Makers (Page 78) Streaming Media - October 2008 - Educating the Next Generation of Online Media Makers (Page 79) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 80) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 81) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 82) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 83) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 84) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 85) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page 86) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page 87) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page 88) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page Cover3) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page Cover4)
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