Streaming Media - October 2008 - (Page 40) THE ULTIMATE GUIDE to Creating Online Video Content That WORKS Part 1 By Geoff Daily L et’s put aside the issues of distribution and monetization surrounding streaming for a moment and focus on content. What content works for online video? Ultimately, anything works so long as the people who find it want to watch and can do so in a reliable, high-quality fashion. If nothing else, YouTube has proven that videos of any subject matter and of the highest or lowest production values can generate incredible viewing numbers—or, as some people are beginning to call it, “viewsage.” At the same time, the most reliably popular online video tends to be the highquality content that’s already proven popular on TV, DVD, or in the theaters, which isn’t surprising given that success in traditional media means a built-in audience of millions before the video ever gets online. But what about those people charged with creating or finding fresh content for this new digital medium? How do you program for a medium where seemingly anything goes? How do you know what works and what doesn’t? Well, according to the nine content decision makers interviewed for this article, we’re a long way from knowing the magic formula to answer that question. Everyone’s in agreement that we’re currently in the “throw it against the wall and see what sticks” phase of streaming’s evolution. And whether large or small, content producers still can’t say with certainty what original content’s going to be a success when they first put it online—some videos 40 STREAMING MEDIA October/November 2008
Table of Contents Feed for the Digital Edition of Streaming Media - October 2008 Streaming Media - October 2008 Table of Contents Standard Time Technology and Business Trends by the Numbers Encoding for Screencams Meeting the Enterprise Video Distribution Challenge Pulling Back the Curtain on Level 3 The 2008 Streaming Media Readers’ Choice Award Winners The Ultimate Guide to Creating Online Video Content That Works, Part 1 Brave New Platforms Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual Creative Suite Turns 4 The Future of Internet Radio Decoding the Truth About Hi-Def Video Production Educating the Next Generation of Online Media Makers ViewCast Niagara GoStream SURF The Past and Future of Online Video: I’m Not Dead Yet! Streaming Media - October 2008 Streaming Media - October 2008 - Streaming Media - October 2008 (Page Cover1) Streaming Media - October 2008 - Streaming Media - October 2008 (Page Cover2) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 1) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 2) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 3) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 4) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 5) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 6) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 7) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 8) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 9) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 10) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 11) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 12) Streaming Media - October 2008 - Streaming Media - October 2008 (Page 13) Streaming Media - October 2008 - Table of Contents (Page 14) Streaming Media - October 2008 - Table of Contents (Page 15) Streaming Media - October 2008 - Table of Contents (Page 16) Streaming Media - October 2008 - Table of Contents (Page 17) Streaming Media - October 2008 - Standard Time (Page 18) Streaming Media - October 2008 - Standard Time (Page 19) Streaming Media - October 2008 - Technology and Business Trends by the Numbers (Page 20) Streaming Media - October 2008 - Technology and Business Trends by the Numbers (Page 21) Streaming Media - October 2008 - Encoding for Screencams (Page 22) Streaming Media - October 2008 - Encoding for Screencams (Page 23) Streaming Media - October 2008 - Encoding for Screencams (Page 24) Streaming Media - October 2008 - Encoding for Screencams (Page 25) Streaming Media - October 2008 - Encoding for Screencams (Page 26) Streaming Media - October 2008 - Encoding for Screencams (Page 27) Streaming Media - October 2008 - Meeting the Enterprise Video Distribution Challenge (Page 28) Streaming Media - October 2008 - Meeting the Enterprise Video Distribution Challenge (Page 29) Streaming Media - October 2008 - Meeting the Enterprise Video Distribution Challenge (Page 30) Streaming Media - October 2008 - Meeting the Enterprise Video Distribution Challenge (Page 31) Streaming Media - October 2008 - Pulling Back the Curtain on Level 3 (Page 32) Streaming Media - October 2008 - Pulling Back the Curtain on Level 3 (Page 32A) Streaming Media - October 2008 - Pulling Back the Curtain on Level 3 (Page 32B) Streaming Media - October 2008 - Pulling Back the Curtain on Level 3 (Page 33) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 34) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 35) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 36) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 37) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 38) Streaming Media - October 2008 - The 2008 Streaming Media Readers’ Choice Award Winners (Page 39) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 40) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 41) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 42) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 43) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 44) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 45) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 46) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 47) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 48) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 49) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 50) Streaming Media - October 2008 - The Ultimate Guide to Creating Online Video Content That Works, Part 1 (Page 51) Streaming Media - October 2008 - Brave New Platforms (Page 52) Streaming Media - October 2008 - Brave New Platforms (Page 53) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 54) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 55) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 56) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 57) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 58) Streaming Media - October 2008 - Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual (Page 59) Streaming Media - October 2008 - Creative Suite Turns 4 (Page 60) Streaming Media - October 2008 - Creative Suite Turns 4 (Page 61) Streaming Media - October 2008 - The Future of Internet Radio (Page 62) Streaming Media - October 2008 - The Future of Internet Radio (Page 63) Streaming Media - October 2008 - The Future of Internet Radio (Page 64) Streaming Media - October 2008 - The Future of Internet Radio (Page 65) Streaming Media - October 2008 - The Future of Internet Radio (Page 66) Streaming Media - October 2008 - The Future of Internet Radio (Page 67) Streaming Media - October 2008 - The Future of Internet Radio (Page 68) Streaming Media - October 2008 - The Future of Internet Radio (Page 69) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 70) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 71) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 72) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 73) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 74) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 75) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 76) Streaming Media - October 2008 - Decoding the Truth About Hi-Def Video Production (Page 77) Streaming Media - October 2008 - Educating the Next Generation of Online Media Makers (Page 78) Streaming Media - October 2008 - Educating the Next Generation of Online Media Makers (Page 79) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 80) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 81) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 82) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 83) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 84) Streaming Media - October 2008 - ViewCast Niagara GoStream SURF (Page 85) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page 86) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page 87) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page 88) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page Cover3) Streaming Media - October 2008 - The Past and Future of Online Video: I’m Not Dead Yet! (Page Cover4)
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.