Streaming Media - October 2008 - (Page 44)

"I gotta love the guy who woke up one morning and decided that he wanted to defecate in my mouth," recounted Kevin Nalty, a top YouTube producer known as Nalts. Critical comments that can be more destructive than constructive are prevalent, he says. really well; they’ve got to be experts. You can’t in this medium just throw up someone who’s cute and knows how to read a teleprompter. You have to have someone who’s excited, who can be authentic, be engaging, and speak to the audience on a one-on-one level. And they have to have a desire to grow an online community around what they’re doing.” All of these attributes plus a background in video production have helped Kip “Kipkay” Kedersha become the highest earner in Metacafe’s Producer Rewards program, making his name as a producer of innovative high-tech how-to innovatives. He has now found work shooting videos for MAKE magazine and Instructables.com. “I already had that video production background plus I’ve always been a tinkerer, a do-it-yourself person,” says Kedersha. “My dad taught me that years ago. If you do this you won’t have to pay someone else to. Combining that spirit with technology is really the best of both worlds.” ESPN360 breaks down its programming efforts into three categories of content: "We look at the major U.S. sporting events like college basketball, football, NBA, NASCAR, tennis Grand Slams, and so on, which are going to drive eyeballs. Then you get into the passion sports like soccer and cricket, though not necessarily just international sports but also domestic ones like lacrosse. Those sports do extremely well in terms of time spent viewing. The last piece we focus on is what we call the wide world of sports, our eclectic programming, like the Nathan's Hot Dog Eating Contest, which really satisfies the curiosity factor for our viewers," says Damon Phillips, VP of ESPN360. 44 STREAMING MEDIA October/November 2008 http://www.vbrick.com http://www.Instructables.com http://www.vbrick.com

Table of Contents Feed for the Digital Edition of Streaming Media - October 2008

Streaming Media - October 2008 Table of Contents Standard Time Technology and Business Trends by the Numbers Encoding for Screencams Meeting the Enterprise Video Distribution Challenge Pulling Back the Curtain on Level 3 The 2008 Streaming Media Readers’ Choice Award Winners The Ultimate Guide to Creating Online Video Content That Works, Part 1 Brave New Platforms Video From the Democratic National Convention—Both Official and Unofficial—Made Clear That It’s No Longer Politics as Usual Creative Suite Turns 4 The Future of Internet Radio Decoding the Truth About Hi-Def Video Production Educating the Next Generation of Online Media Makers ViewCast Niagara GoStream SURF The Past and Future of Online Video: I’m Not Dead Yet!

Streaming Media - October 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.