Streaming Media - December 2007/January 2008 - (Page 16) bit rates Technology and Business Trends by the Numbers 3G Bandwidth Consumption Broadband Households Paying for Online Video Content (Millions of U.S. Households) By 2011, Consumer Spending on Online Movies Will Exceed $2 Billion Consumer Spending on Online Movies ($M)* 15 2,400 ■ Western Europe ■ United States Millions of Broadband Households 10 2,000 * AMOUNTS IN ORIGINAL REPORT EXPRESSED IN U.K. POUNDS 5 1,600 1.5 2005 3.2 2006 11.9 2007 1,200 0 Source: Parks Associates’ consumer research “Broadband Video: A Market Update” 800 400 Nobody knows how and when online video will actually become a business. –Shelly Palmer on www.shellypalmermedia.com 0 2005 2006 2007 2008 2009 2010 2011 Source: Screen Digest Broadband Has More Eyeballs Than Pay TV in Many Territories 100 Broadband Versus Pay TV Penetration, 2006 (% of population) 90 80 70 60 50 ■ Broadband ■ Pay TV Key U.S. TV and Internet Metrics, 2006 & 2011 (in millions) 2006 2011 TV viewers Broadband internet users Online video viewers TV households Broadband households VOD-enabled households DVR households Source: eMarketer, October 2007 283.5 133.4 114.3 111.6 54.6 29.7 18.6 298.5 200.2 183.0 119.4 89.9 58.4 45.1 40 30 20 10 0 France Germany Spain Italy U.K. U.S. Canada Japan Source: Screen Digest 16 STREAMING MEDIA December 2007/January 2008 http://www.shellypalmermedia.com
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