Streaming Media - December 2007/January 2008 - (Page 44) NEW APPROACHES MEAN VIDEO SEARCH MIGHT FINALLY TAKE OFF The Search Is ON by Ron Miller T he web was once all about text and an occasional picture, but broadband begat bandwidth, and bandwidth spawned a boom in multimedia content through which video and music sites like YouTube became wildly popular and were bought and sold for huge sums of money. Yet in spite of all this rich content, the major search engines remain mostly text-based, relying on titles, tags, and metadata when searching for multimedia content. The big free search engines lack a way to search inside multimedia content, something that has been available for 10 years in searching text. In order to delve deeper into multimedia, you need to use a specialized search tool from the likes of blinkx, Nexidia, Podzinger, or TVEyes. As one analyst describes it, multimedia search is still in the crawling stage, but sometime in the not-too-distant future, it’s going to grow up and take off fast. 44 STREAMING MEDIA December 2007/January 2008
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