Streaming Media - 2008 Industry Sourcebook - (Page 11) table of contents 16 Editor’s Note ■ Eric Schumacher-Rasmussen 18 Publisher’s Note ■ Joel Unickow 200 The Streaming Media Industry Sourcebook Showcase Directory 216 Advertiser’s Index industry update 20 Bit Rates Technology and business trends by the numbers. 2007, with gimmicks giving way to level-headed campaigns and smart uses of technology. 25 The Big Bang: Media & Entertainment Year In Review ■ Tim Siglin 2007 will go down as the year that started with a bang for mobile and social networking digital media and went out with a whimper for traditional broadcasters. 49 Growth Spurt: CDN Year in Review ■ Dan Rayburn More demand for video, as well as a surge in venture capital, is driving the expansion of the CDN market. 65 FUTUREWATCH: Enterprise Who’s Driving This Thing? ■ Nico McLane Successful partnerships will be the key to success in 2008. 53 Streamticker 2007 31 It’s All About Integration ■ Steven Vonder Haar Branded destinations and contextual video publishing will change the way consumers view video in 2008. ■ Tim Siglin Acquisitions, mergers, and major plays in the year of HD and P2P . 69 FUTUREWATCH: Politics Stream the Vote ■ Dave T. Stoner Streaming video might be high-tech, but it’s bringing the 2008 U.S. presidential campaign back to a more personal level. 60 FUTUREWATCH: Education The Year Ahead 39 Time Has Come Today: ■ Paul Riismandel 74 FUTUREWATCH: Mobile Video Year in Review ■ Jose Castillo Who won, who lost, and what did we learn in the wake of the iPhone? 61 FUTUREWATCH: The Business Building Real Value ■ Kevin Shively Media & Entertainment Internet TV Platforms Come of Age ■ Jeremy Allaire and Adam Berrey Branded destinations and contextual video publishing will change the way consumers view video in 2008. 77 2008 Editors’ Picks ■ Eric Schumacher-Rasmussen Venerable heavyweights are joined by disruptive newcomers in this installment of the best products and services of the past year. 45 Almost Grown: Advertising Year in Review ■ Tim Siglin Online video advertising grew 89% in WWW.STREAMINGMEDIA.COM 11 table of contents http://WWW.STREAMINGMEDIA.COM
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