Streaming Media - 2008 Industry Sourcebook - (Page 13) buyer’s guide 83 Choosing a CDN ■ Dan Rayburn The questions you need to ask before you sign a contract. 109 More Flash Brings More Light ■ Tim Siglin Adobe is trying to beat Microsoft at its own game—and vice versa. What separates Flash from Silverlight? 121 High Time ■ Geoff Daily The bitrate race may have slowed down, but as high-definition online video has become a reality, publishers and CDNs are making HD a priority. 89 The 2008 Encoder Shootout ■ Jan Ozer Our intrepid compressionist evaluates 5 of the top encoding tools for ease of use, feature sets, and output quality. 113 Gimme Five ■ Paul Riismandel There’s no single “best” presentation system out there, but one of these five tools could be the right one for you. 131 Outsourcing Everything but the Company Name ■ Tejpaul Bhatia Got a great idea for a video website, but don’t have the resources to build it yourself? You don’t have to. 99 DIY Video: 10 User-Generated Content Tools You Can’t Live Without ■ Cliff Wootton 117 When Should You Choose P2P? ■ Eric Klinker how-to’s and tutorials 146 How to Execute a 157 How to Deliver Online Successful Webcast ■ Nico McLane Best practices and tips from a longtime webcasting pro. Content That Delivers Viewers ■ Max Bloom Rocketboom and Quarterlife couldn’t be more different in their approach to creating content. But each one presents a valuable lesson: Match the production values to the creative goals. 166 Special Delivery: Hi-Def Video ■ Jan Ozer There’s no single best way to deliver HD video, but these four case studies offer glimpses behind the scenes at how it’s being done today. 149 How To Measure Online Video Ad Success ■ Max Bloom 153 Producing Content for 160 How To Manage Video 174 Webcasting Versus Web Mobile Delivery ■ Ron Garrison Guidelines and best practices for video that’s destined for hand-held devices Content in Higher Education ■ Paul Riismandel Three colleges, three different approaches, each with its pros and cons. Conferencing: How to Choose ■ Shaun McIver Consider three important business factors to help you select the right option for you. case studies 179 No Good TV Won’t Be Ignored ■ Mark Fritz Whether you find it tasty or tasteless, you can’t deny that NGTV has hit paydirt with its cheeky and salacious approach to celebrity content. 189 A Whole New World ■ Steven Vonder Haar IVT’s ASP solution helps NEC maximize ROI. 197 Going Mobile With Webcasting ■ Digital Rapids NetStreamLive relies on Digital Rapids’ StreamP for portable encoding. 183 An Enterprise Webcast 193 Making a Stickier Heard ‘Round the World ■ Nancy Davis Kho On24 helped MRM Worldwide kick off a global communications initiative. Cinema Site ■ Nancy Davis Kho Edgecast’s CDN keeps Jaman’s visitors on-site longer. 199 High Quality Meets High Efficiency ■ Abacast 185 SyncCast Rises to the 195 Serving the Public by Serving High-Def Challenge ■ Max Bloom With the help of Inlet's quality-control software, the company encoded 500 hours of HD in 3 weeks. Flash Video ■ Wowza Media Systems Washington’s TVW made the switch to the Wowza Media Server to deliver interactive, accessible public affairs content. WWW.STREAMINGMEDIA.COM 13 table of contents http://WWW.STREAMINGMEDIA.COM
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