Streaming Media - 2008 Industry Sourcebook - (Page 166) how-to’s and tutorials special delivery: high-def video There’s no single best way to deliver HD video, but these four case studies offer glimpses behind the scenes at how it’s being done today. by Jan Ozer f you’re reading this, you’re probably interested in distributing high-definition streaming video. It certainly would be great if there was a clear roadmap to deploying high-definition video, but the market is young and no such road map exists. There are, however, exploratory efforts that present useful case studies about technology selection, production, and monetization. While they don’t tie into a cohesive whole, the stories of these high-definition pioneers do provide valuable insights into what works and what doesn’t. i Company Snapshot Gannett Company’s WUSA 9 CBS affiliate in Washington, D.C. HD CODEC: Windows Media (VC-1) WHY: Proven live streaming plus multiple-bitrate capabilities HD PARAMETERS: 3Mbps (1366x768@24 fps, 2808Kbps video/192Kbps audio) SD PARAMETERS: 1.5Mbps (720x406@30 fps, 1298 video/192Kbps audio) 400Kbps (400x224@30 fps, 394Kbps video/96Kbps audio) 56Kbps (240x136@15 fps, 33Kbps video/16Kbps audio) HD Encoding Setup: Digital Rapids Stream ZHD encoder Distribution: Akamai WUSA 9 WUSA-TV is the Gannett-owned CBS affiliate in Washington, D.C. It broadcasts on local channel 9 and on the web at www.wusa9.com. The station made technology headlines by becoming the first D.C. station to broadcast the 2007 State of the Union Address live in HD, and it distributes all evening newscasts live in HD and SD. You can view archived copies of the State of the Union Address in gorgeous HD at www.wusa9.com/hd. I spoke with Brian Franco, a computer systems analyst in charge of WUSA’s streaming video efforts. In addition to its HD 166 STREAMING MEDIA INDUSTRY SOURCEBOOK 2008 http://www.wusa9.com http://www.wusa9.com/hd
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