Streaming Media - 2008 Industry Sourcebook - (Page 179) won’t to celebrity content. be ignored Whether you find it tasty or tasteless, you can’t deny that NGTV has hit paydirt with its cheeky and salacious approach by Mark Fritz ts critics have called No Good Tv (NGTV.com) vulgar, crass, sophomoric, offensive, dirty, and dumb. But nobody seems to be calling it boring, and its meteoric success has thrilled even the most jaded industry observers and analysts. Over a mere 7 months during 2007, No Good Tv delivered more than 130 million clip views and rose to become YouTube’s fourth-most-watched partner of all time. But is the criticism fair? Is No Good Tv really as no good as they say? You bet it is. But in the online world, just as in the offline world, money talks and success silences criticism. No Good Tv can be vulgar to the max, as long as it continues to make money. No Good Tv is best known for its salacious, cheeky, profanity-laced interviews with movie stars and other show biz celebrities. The interviews are usually conducted by Carrie Keagan, a buxom blonde who looks like she just stepped out of a Playboy centerfold. She likes to flirt with the guests and encourages them to get down and dirty. For example, she once challenged the cast members of Superbad to a penis-drawing contest— i now, that’s high art. Besides being music videos an outlet for their raw NGTV’s VP of programming, Keagan is products. Many of these producers have also its primary personality/host. One of apparently felt hamstrung by the rules of her most popular shows is titled “In Bed mainstream television and are now are With Carrie.” It literally takes place in various shooting special “uncensored” videos hotel room beds, which Keagan shares custom-made for No Good Tv. with her celebrity interviewees, whom she In its promotional literature, NGTV uses plies with liquor—not that they need any the word “uncensored” about a thousand coaxing. If her bedmates play along with times, as if there is a vast right-wing the schtick and utter enough four-letter censorship conspiracy to prevent hip words, they get the opportunity to promote their latest films or CDs. NoGoodTV.com Another staple of NGTV programming is “uncensored” NGTV has found a niche with uncensored movie trailers and music videos. music videos, which are available from NGTV’s DMV channel. Typical of the company’s playful forthrightness, the acronym DMV has nothing to do with motor vehicles, instead standing for Dirty Music Videos. Apparently many of today’s music videos are so racy that they are typically heavily edited before they get to the mainstream media. No Good Tv gives the producers of such WWW.STREAMINGMEDIA.COM 179 case studies No Good TV http://NGTV.com http://www.ngtv.com/ http://WWW.STREAMINGMEDIA.COM
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.