Streaming Media - 2008 Industry Sourcebook - (Page 183) an enterprise webcast heard ‘round the world On24 helped MRM Worldwide kick off a global communications initiative. by Nancy Davis Kho m RM Worldwide (www.mrm worldwide.com) is a full-service direct and interactive marketing solutions agency that works with customers on leading-edge media campaigns. The agency provides expertise to clients in the arenas of self-service marketing, response marketing, and customer and digital strategy, as well as data, measurement, and analytics related to marketing spending. MRM Worldwide is a unit of Interpublic’s McCann Worldgroup with 2,200 employees and 64 offices located in 37 countries. In late 2006, MRM Worldwide undertook an initiative to improve the level and quality of internal communications with the company’s worldwide offices and employees. Working with McCann Worldgroup sister company Insidedge (http://insidedge.net), which provides expertise in effective employee communications, MRM determined that a worldwide webcast would be the most effective way to hold a companywide meeting to announce the new communications initiative. Since MRM Worldwide didn’t have the internal resources to plan and produce the webcast, the MRM and Insidedge team sought a vendor that could provide an end-to-end solution for the companywide meeting. They selected On24. Founded in 1998, On24 offers a portfolio of webcasting products for internal and external communications, available as either licensed ASP products or turnkey outsourced solutions. Solutions include a webcast center, simple audio, and demo webcast capabilities. On24 has produced webcasting events throughout the United States, Canada, Europe, Asia, and Latin America and has a global network of local single and multicamera production crews. to improve internal communication at MRM, it was natural that digital media was one component of the solution. The agency first turned to Insidedge, an expert in employee communications. Insidedge partners with businesses to evaluate employee communications efforts, understand employee concerns, and build and execute employee communications strategies. That Insidedge is part of the larger McCann Worldgroup was a bonus, says Bradley Starr, MRM Worldwide’s Live From New York MRM execs broadcast companywide from New York City. The Problem in Depth From its global network of offices, MRM Worldwide provides expertise to clients including Nestlé, UPS, and Verizon on the use of digital technologies to communicate marketing messages effectively to their own customers. So when it was time to undertake a major project designed WWW.STREAMINGMEDIA.COM 183 case studies http://www.mrmworldwide.com http://www.mrmworldwide.com http://WWW.STREAMINGMEDIA.COM
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