Streaming Media - 2008 Industry Sourcebook - (Page 20) bit rates technology and business trends by the numbers Frequency of Viewing bit rates Online Video Source: Burst Media Research, December 2007 Reaction to In-Stream Advertising Source: Burst Media Research, December 2007 Once a day or more 33.7% 17.8% Respondent Age 23.6% 18–24 25.4% 13.3% 11.4% 57.6% A couple times a week 28.8% 26.0% 28.1% 25.9% 37.3% 25–34 12.3% 41.6% ■ I stop watching the video, but stay on the site ■ I stop watching the video, but leave the site ■ I continue to watch the video Once a week 16.9% 14.4% 12.4% 8.9% ■ Male 18–24 ■ Female 18–24 ■ Male 25-plus 36.3% 35–44 13.4% 42.4% 36.2% A couple times a month 10.0% 17.1% 17.1% 21.2% ■ Female 25-plus 45–54 16.7% 43.3% 38.3% 55-plus Once a month 21.2% 37.2% 7.5% Percentage of Respondents Who Have Seen In-Stream Ads 15.8% 10.7% 17.5% Percentage of Respondents Who View Online Video If you’re playing the movie on a telephone, you will never in a trillion years 3.1% 8.9% 6.3% 13.3% 20 STREAMING MEDIA INDUSTRY SOURCEBOOK 2008 experience the film. You’ll think you’ve experienced it, but you’ll be cheated. –MOVIE DIRECTOR DAVID LYNCH
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