Streaming Media - 2008 Industry Sourcebook - (Page 22) Impact of In-Stream Advertising Compared to Other Ad Units on Site Source: Burst Media Research, December 2007 bit rates Not sure 9.5% I pay somewhat more attention 13.6% 24.4% I pay much less attention 36.1% 8.6% I pay somewhat less attention I pay neither more nor less attention If you ask me, online video will continue to niche down until you can “subscribe” to just about everything under the sun, either to your TV, mobile device, or PC. –CORY BERGMAN, LOSTREMOTE.COM Demographics of Internet Users Who Have Visited Video-Sharing Sites Percentage of each demographic group that have ever visited video-sharing websites, December 2007 Source: Pew Internet & American Life Project Age Gender Household Income Age 18–29 Age 30–49 Age 50–64 Age 65-plus Less than $30,000– $30,000 $49,999 $50,000– $74,999 $75,000 or more 16% 30% 51% 70% 48% 41% 53% 60% The number of visitors to Education Did not graduate high school High school graduate College graduate or more video-sharing websites increased 45% in 2007. –PEW INTERNET & AMERICAN LIFE PROJECT 22 STREAMING MEDIA INDUSTRY SOURCEBOOK 2008 Women Men Some college 43% 53% 39% 38% 54% 54% http://LOSTREMOTE.COM
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