Streaming Media White Paper 2008 - (Page 12) 12 Best Practices: HOW TO PROFIT FROM INTERNET TV Figure 3. VBrick VBoss Engage sample screen shot gate traffic. If the venue believes it has a noteworthy performance, it may elect to make any live performance pay per view. The VBoss Engage product gives venues a branded viewing page, while the VBoss Broadcast product gives them video without monetization features. Event-based entertainment is typically produced on a particular date and time (e.g. your favorite band is performing),and the producer wishes to put the event online to a worldwide audience via VBoss Engage pay per view as an additional source of revenue. continuous support. VBoss removes virtually all of these hidden costs to achieve elegant simplicity and the lowest cost solution. For the entertainment industry streaming is typi, cally considered more of a profit center than a cost. Revenues from payper-view, banner, and pre-roll advertising can quickly relegate streaming delivery cost to insignificant levels. So it is with other industries too, such as sports broadcasting and just-in-time training. With VSaaS,it is now easy for virtually anyone to monetize their content. For business applications, VSaaS provides both tangible and intangible benefits.Tangible benefits, especially in this age of high energy costs, are obvious: reduction in travel. An entire sales team can receive product updates and sales strategy from their homes, offices, or from anywhere the public Internet reaches. Intangible benefits include unambiguous instant communications and much higher team alignment than is possible with other forms of human communications. and billing systems, but it was up to you to manage equipment on the premises (e.g. streaming encoders). With VBoss,the premises equipment is fully managed, even when the streaming appliance is located behind a firewall and is in your office. In years past, “the operation was a success but the patient died” was a all-too-common experience. While service provider’s components may have worked well, the unmanaged components either failed or needed reconfiguration. With the VBoss product line, the entire live content chain from creation to delivery is fully managed. The Bottom Line VSaaS is a new category in the streaming media industry and represents an important turning point. While the notion of “service” has been around for years, it could only be delivered by a handful of consultants who would assemble for “an event” to manage the technology, or there were technical limitations that forced the engagement of local IT staff. VBoss is the first true VSaaS product, enabled by the powerful VBrick appliance fully integrated into a hosted service. Streaming has never been so simple. Lowest Cost Live Streaming “Everything is easy when you know how”, but even when you know how it takes time and investment to deliver first-class streaming service. The cost to deliver live streaming is more than the cost of the equipment and bandwidth, and can be calculated at many dollars per streaming hour when you consider roll-your-own bandwidth negotiations, setup and installation costs, and of course ongoing You’ll never hear a VBrick customer using the word “reboot.” Remote Management One of the most important aspects of video as a service is comprehensive remote management. In the past, only a portion of a streaming service was managed. Certainly, a provider maintained their network, servers, ABOUT VBRICK VBrick Systems is the world leader of live, online networked video solutions. Offering the most comprehensive suite of enterprise video products and services in the industry, VBrick provides business and organizations with robust and proven online video systems that connect people everywhere. Headquartered in Wallingford, CT, VBrick's products and services are available through industry leading value-added resellers, systems integrators and distributors. For more information, visit us at www.vbrick.com. http://www.vbrick.com
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