Streaming Media White Paper 2008 - (Page 16) 16 Best Practices: HOW TO PROFIT FROM INTERNET TV video delivery, and will soon support Microsoft Silverlight as well, giving it coverage over the two most dominant formats. Can Acudeo support HD video? What about third-party players? Yes, Acudeo supports both HD as well as third-party players. You can use Acudeo’s customizable templates to generate a new media player in seconds,work with us to create a totally custom player, or integrate most existing HD and/or third-party players. Does Acudeo support video overlays? The future of in-stream advertising is not just about TV-style commercial breaks but also instream formats that don’t interrupt the viewing experience, like video overlays. Acudeo supports Tremor Overlays as well as others like Google Adsense for Video. Does Acudeo support contextual targeting? Without a doubt. We offer contextually relevant advertising through a partnership with DigitalSmiths,plus because we work with other ad networks Acudeo enables the delivery of ads from contextually targeted ad networks like Google AdSense for Video. What reporting options does Acudeo deliver? You can’t take full advantage of dynamic ad insertion and having the ability to optimize instream campaigns in real-time without the granular data about user behavior that allow you to make informed decisions. This is why providing robust reporting options has been a key focus in Acudeo’s development. Acudeo works by allowing you to apply all of the reporting tools from your ad server that you already for delivering ads in-banner to your instream inventory. And Acudeo adds additional layers of reporting that will help publishers optimize their content and user experience. create one using the aforementioned templates. Acudeo integrates with your existing content management systems and playlists as well as multiple ad servers, or Tremor can help you get set up with these if they’re not already in place. To get up and running can be as easy as creating a player in Acudeo that then generates an embed code that can be placed wherever you want video to play. Most of this process can be done by you using Acudeo’s straightforward interface without any special help from us, but our team of integration specialists are always there to help. How long does it take to get up and running? Getting set up and started with Acudeo can take as little as a few hours or as long as a few weeks depending on the degree of implementation.It can range from copying and pasting an embed code using an existing Tremor player to full integration using your video player, content management system, and ad server. Also factoring into the equation are any requests for the customization of players or other solutions as needed. How much does a typical Acudeo deployment cost? Acudeo has a flexible cost structure that’s based on usage, so we make our money as you use our product to make yours. Our goal has always been and will continue to be to enable our customers to make as much money as they possibly can from their content. of these pain points through Acudeo and our Ad Network. But what’s important isn’t that you use Acudeo,it’s that you find a solution that matches the following criteria so that you’re able to make the most off of your investment in content: • It has to integrate easily with your existing ad server, CDN, and CMS, otherwise it will cost too much and take too long to set up. • It shouldn’t lock you in to proprietary systems when all you need is help monetizing what you already have. • It should be compliant with all industry standards and have the ability to work with multiple formats to insure you’re ready for the next big thing. • It must be dynamic as static ads result in lower CPMs and a poor user experience. • It needs to have robust reporting so that you can know how and when to adjust campaigns to maximize their effectiveness. • And it should be a solution that gives advertisers the most options to access your inventory while simultaneously enabling a better viewing experience for your users. Once you equip your site with a solution that meets all of these needs, you will be poised to take full advantage of the meteoric growth being realized in the online video ad market. But if you sit on the sidelines and don’t get in the game, you’re going to miss out as your competitors are already out there learning what works and what doesn’t. And whoever gets established now as go-to destination sites are likely to reap the greatest rewards as we move further into the age of online video. Final Thoughts There are so many variables in all this. How can I make sure I’m getting the best ad insertion solution for my needs? According to a recent StreamingMedia.com survey commissioned by Tremor Media, only a third of video sites take advantage of in-stream video advertising. The two biggest reasons cited for not advertising is that it takes too much integration to set up and they can’t make enough money.Tremor helps solve both ABOUT TREMOR MEDIA Tremor Media provides advertisers with inbanner and in-stream video advertising opportunities on top-tier publisher sites with a combined 104 million unique visitors per month. Tremor provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solution provides the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. Getting Integrated How does a publisher integrate with Acudeo? Acudeo works with your existing Flash player, a third-party player, or you can http://StreamingMedia.com
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