Streaming Media White Paper 2008 - (Page 2) 2 Best Practices: HOW TO PROFIT FROM INTERNET TV table of contents 3 ERIC SCHUMACHER-RASMUSSEN, STREAMING MEDIA MAGAZINE 26 VIEWCAST DAVE STONER, PRESIDENT AND CHIEF OPERATING OFFICER How to Profit from Internet TV 5 INTERNAP Surf’s Up!: A New Wave in Content Distribution The Next Big Wave in Convergence: Building the Right Foundation for Internet TV 28 ONSTREAM MEDIA CORPORATION DAVID GLASSMAN, CHIEF MARKETING OFFICER 9 VBRICK RICH MAVROGEANES, FOUNDER, CHIEF EVANGELIST, AND CTO Beyond Ad Revenue: Other Options for Internet TV Broadcasters VSaaS: Video Streaming as a Service 31 LEVEL(3) COMMUNICATIONS GRAHAM WILLIAMS, DIRECTOR CDN PRODUCT MANAGEMENT 13 TREMOR MEDIA The Next Generation of Online Video Advertising Moving Beyond Monetization to Profitability 34 KULABYTE JASON CRONKHITE AND DAVID WORKMAN 17 DIGITAL RAPIDS Building Blocks for Internet TV Success: Robust Encoding, Transcoding, and Streaming Systems Critical in Sophisticated Workflows Enhancing Your Business With HD Video Content and Live 2-Pass VBR 37 INFLUXIS JOE LOPEZ, FLASH DEVELOPER 21 PI-CAST Improving Your Streaming Setup with Pi-CAST TVStation: An Interactive Streaming TV Application 23 EXTEND MEDIA KEITH KOCHO, FOUNDER AND PRESIDENT 39 PERMISSIONTV BOB LENTZ, CEO Making Internet Video a Profit Center: How to Increase Revenue and Lower Costs Online Video 2.0: Rules of Engagement
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